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Manulife Financial headquarters in Toronto in 2012.

Galit Rodan/The Globe and Mail

Manulife Financial Corp. wasn't kidding around when management said they are focused on Quebec.

After striking a deal in September to buy Standard Life Canada for $4-billion, Manulife has named the takeover target's chief executive as its new Quebec head.

Charles Guay will take on the newly created role, and also becomes an executive vice-president of institutional markets. In the latter role, he will oversee the Canadian division's group benefits, group savings and affinity markets business.

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Before joining Standard Life, Mr. Guay worked for Fidelity Investments and National Bank of Canada, where he rose through the rank of the lender's wealth management arm.

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