Skip to main content
The Globe and Mail
Support Quality Journalism
The Globe and Mail
First Access to Latest
Investment News
Collection of curated
e-books and guides
Inform your decisions via
Globe Investor Tools
Just$1.99
per week
for first 24 weeks

Enjoy unlimited digital access
Enjoy Unlimited Digital Access
Get full access to globeandmail.com
Just $1.99 per week for the first 24 weeks
Just $1.99 per week for the first 24 weeks
var select={root:".js-sub-pencil",control:".js-sub-pencil-control",open:"o-sub-pencil--open",closed:"o-sub-pencil--closed"},dom={},allowExpand=!0;function pencilInit(o){var e=arguments.length>1&&void 0!==arguments[1]&&arguments[1];select.root=o,dom.root=document.querySelector(select.root),dom.root&&(dom.control=document.querySelector(select.control),dom.control.addEventListener("click",onToggleClicked),setPanelState(e),window.addEventListener("scroll",onWindowScroll),dom.root.removeAttribute("hidden"))}function isPanelOpen(){return dom.root.classList.contains(select.open)}function setPanelState(o){dom.root.classList[o?"add":"remove"](select.open),dom.root.classList[o?"remove":"add"](select.closed),dom.control.setAttribute("aria-expanded",o)}function onToggleClicked(){var l=!isPanelOpen();setPanelState(l)}function onWindowScroll(){window.requestAnimationFrame(function() {var l=isPanelOpen(),n=0===(document.body.scrollTop||document.documentElement.scrollTop);n||l||!allowExpand?n&&l&&(allowExpand=!0,setPanelState(!1)):(allowExpand=!1,setPanelState(!0))});}pencilInit(".js-sub-pencil",!1); // via darwin-bg var slideIndex = 0; carousel(); function carousel() { var i; var x = document.getElementsByClassName("subs_valueprop"); for (i = 0; i < x.length; i++) { x[i].style.display = "none"; } slideIndex++; if (slideIndex> x.length) { slideIndex = 1; } x[slideIndex - 1].style.display = "block"; setTimeout(carousel, 2500); }

A Westjet Boeing 737-700 taxis to a gate after arriving at Vancouver International Airport in Richmond, B.C., on Monday February 3, 2014.

DARRYL DYCK/THE CANADIAN PRESS

WestJet Airlines Ltd. says it will use low fares to compete with new discount rival NewLeaf but its "ancillary revenue" will come only from extra fees that it thinks will "add value" for its guests.

The Calgary-based airline's chief financial officer told an investor conference Thursday that WestJet won't follow NewLeaf by charging passengers for carry-on baggage or for printing boarding passes at the airport.

"We want to grow our ancillary revenues but we want to grow it through the things we think add value to our guests and their experience with us," WestJet CFO Harry Taylor told an AltaCorp Capital conference webcast from Toronto.

Story continues below advertisement

Winnipeg-based NewLeaf, which begins service next month, plans to start with two planes flying among seven secondary airports in Canada.

Its website clearly courted the budget traveller when its launch was announced Jan. 6, saying: "Your fare gets you the two essentials: a seat and a seatbelt. The rest is up to you."

WestJet originally started in 1996 as a bare-bones discount carrier with a similarly small fleet, but has since grown and added amenities to its flights.

It has also increased "other" revenue, which totalled $355.9-million in the first nine months to Sept. 30 from $267.8-million in the comparable period of 2014 – up nearly 33 per cent.

WestJet began charging a $25 baggage fee for economy flights to Europe after Jan. 6, and has raised fees for some reserved seating, in order to generate between $15-million and $25-million in additional revenue this year.

Earlier in the conference, Bombardier Inc. said it hopes to win one or two orders from large airlines to ignite the needed momentum for the new C Series commercial aircraft.

The Montreal-based manufacturer has gone more than a year without a new order for the 110- to 160-seat plane.

Story continues below advertisement

Yan Lapointe, manager of investor relations, said breaking into a new market against the strong duopoly of Boeing and Airbus takes time.

However, he said the C Series is a good plane whose operating performance has exceeded promises.

The delayed and over-budget CS100 plane – the smallest model and first to be certified by Transport Canada – is expected to be in service in the coming months.

Editor's note:  A previous version of this story said WestJet was started in 2009; it started in 1996.

Report an error
Tickers mentioned in this story
Due to technical reasons, we have temporarily removed commenting from our articles. We hope to have this fixed soon. Thank you for your patience. If you are looking to give feedback on our new site, please send it along to feedback@globeandmail.com. If you want to write a letter to the editor, please forward to letters@globeandmail.com.

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff.

We aim to create a safe and valuable space for discussion and debate. That means:

  • Treat others as you wish to be treated
  • Criticize ideas, not people
  • Stay on topic
  • Avoid the use of toxic and offensive language
  • Flag bad behaviour

Comments that violate our community guidelines will be removed.

Read our community guidelines here

Discussion loading ...

To view this site properly, enable cookies in your browser. Read our privacy policy to learn more.
How to enable cookies