The Toronto Raptors released the design of an anniversary logo for use in 2014-15 to celebrate the franchise's 20th season, on Tuesday March 3, 2014.
Purple is back for the Toronto Raptors' 20th anniversary logo.
The Raptors unveiled their special anniversary logo Tuesday, featuring two bold purple Xs around the traditional Raptors claw.
Purple was the team's primary colour for its first 11 seasons in the NBA.
"This anniversary logo embodies the excitement of both the future and the past of Raptors basketball, but most importantly, it reminds us of the success and history we're working to create here," Tim Leiweke, president and CEO of Maple Leaf Sports & Entertainment, said in a release.
Leiweke added that next season promises to be one of the most important yet, with both the team's 20th anniversary and preparations for the 2016 NBA all-star game in Toronto.
The anniversary logo incorporates past and present team designs, anchored by the original Raptors font and jagged pinstripe design with the current claw.
The logo will be featured prominently in team marketing and advertising next season, while a variation of it will be worn as a patch on the team's home uniforms.