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Fans wear white T-shirts in the "white out" night at of the NHL game between the Columbus Blue Jackets and the Phoenix Coyotes at Arena on Oct. 10.

Christian Petersen/Christian Petersen/Getty Images

Looking to fill seats, the beleaguered Phoenix Coyotes are offering free tickets.

The NHL team unveiled a promotion Friday that will see it give away tickets if it wins on certain nights. The first such game comes on Oct. 24 against Los Angeles - one of five this season that includes a Dec. 5 game against Ottawa.

The Coyotes have labelled the promotion "join the pack" and hope it strengthens the relationship between the organization and its fans.

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The bankruptcy proceedings over the summer severely hampered the team's ability to market itself and sell tickets.

The Coyotes managed a sellout in their home opener when all tickets were sold for $25 (U.S.) or less. The team's second home game on Thursday night drew an announced crowd of just 6,899.

Phoenix has had success on the ice so far this season with a 4-2 record. If that continues, it will be giving away plenty of tickets to future games.

"Our 'join the pack' promotion ... serves as a call to action, encouraging people to support the team by purchasing tickets and experiencing Coyotes hockey live," Coyotes president Doug Moss said in a statement.

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