Edmonton Eskimos receiver Nate Coehoorn doesn't care much about personal accolades. He's already got his sights set on the bigger prize.
In pursuit of a Grey Cup ring, Coehoorn and the rest of his Eskimos teammates have traded personal statistics and glory for the team-first concept that has them sitting in first place in the CFL West with three games remaining.
They haven't finished first since 2003 and haven't won a Grey Cup since 2005. In the last 10 years, they've finished last in the West six times.
"Once you see what's happened and once you're been in the league for a while you understand all that personal stuff doesn't matter — you want that ring," said Coehoorn, a five-year veteran with Edmonton. "That's the only thing that's going to last forever, your name on the Grey Cup. People forget about who scored the touchdowns but no one is going to forget who won the Grey Cup in 2015."
Before they get to the playoffs, the Eskimos have to turn their attention to Saturday's meeting against the B.C. Lions.
"I've never won a championship, all these years I've been playing football," said defensive lineman Almondo Sewell. "So close you can taste it, but we remember it's one game at a time."
"Coach (Chris) Jones talked about sacrificing personal goals for team plays and we all bought into the system," added Sewell. "Yeah, you're not going to be able to make all the plays, but at the same time you have to play as a team if you want to win championships.
"It's tough, especially guys who play on defence because we want to make all the plays. But (Jones) is like, do your job, sacrifice personal goals. Plays are going to come. You're going to make plays, maybe not as much as you want to, but hey we're winning."
Turning around the franchise from the disaster of 2013 began when general manager Ed Hervey hired Jones.
"The big culture change on the team was huge," said Coehoorn. "Everybody bought into the leadership. That's one big thing, when everybody respects the leader you're going to have something great happen and that's what we have here."