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Calgary Stampeders slotback Nik Lewis lifts the Grey Cup as he celebrates with fans during a rally in Calgary on Tuesday.Jeff McIntosh/The Canadian Press

The CFL has named Shaw Communications Inc. the first-ever presenting sponsor of the Grey Cup.

New commissioner Jeffrey Orridge made the announcement Friday.

The multi-year partnership will also see Shaw Communications serving as the title partner of the CFL player awards and the league's weekly player achievement program.

"Shaw, a great Canadian company, is the perfect match for the great Canadian tradition that is the Grey Cup," Orridge said in a statement. "We all know the annual celebration of our championship game belongs to every Canadian.

"This partnership with Shaw will allow us to present it bigger and better than ever."

After Labour Day, Shaw will partner with league broadcaster TSN on a series called Shaw Road to the Grey Cup, which will also be prevalent on TSN and CFL digital properties.

"The CFL is Canada's premier sporting event, reaching millions from coast-to-coast every week, and this partnership will provide Shaw with a historic national platform that allows us to connect with our customers and CFL fans in a meaningful way," said Brad Shaw, the chief executive officer of Shaw Communications Inc. "We are proud to support such a profoundly Canadian institution as the CFL and are privileged to be the first ever presenting sponsor in the Grey Cup's storied history."

CFL training camps open later this month, with the regular season slated to kick off June 25.

The 2015 Grey Cup game will be held in Winnipeg on Nov. 29.