FootJoy has entered the minimalist golf footwear fray with its all new M:PROJECT.
With a tremendous selection of industry-leading platform stability products already embraced by players around the world, FootJoy's new M:PROJECT category gives players a new option – lightweight, ultra-flexible, minimally constructed footwear delivering maximum feel and real-time feedback.
"At FJ we believe that there is no single shoe that is best suited for every type of player which is why our Footwear team develops products with specific types of players in mind." said Mike Foley, Director of Marketing, Footwear.
"The M:PROJECT is the perfect extension to FJ's performance lineup. This new category targets players seeking lower profile, minimalist-type footwear. Not only does the player get a better sense of the ground beneath them, they also are more tuned-in to the movement of their lower half throughout the swing."
FootJoy tested thousands of players, from elite Tour professionals to amateurs, at the state-of-the-art Shoe Box testing facility in Massachusetts and they observed a segment of players who require more movement in their feet in order to create the proper ground force reactions in their golf swing.
Thinner leather or mesh uppers allow for a thin but strong upper, a thinner midsole gives you tremendous feel and flexibility, and the lowest profile spikes available ensure your feet are completely in tune with the ground. The new Stealth Cleats by SoftSpikes and the P.I.N.S. System offers the lowest profile cleat on the market today, bringing your foot down to earth.
M:PROJECT is available in seven style options in Canada - four cleated and three spikeless. All cleated options feature the exclusive M:SPEC leather including one featuring the BOA Closure system. Two of the three spikeless models come with high performance mesh upper construction.