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TaylorMade Rocketbladez

Following up on the success of its RocketBallz drivers and fairway woods, TaylorMade Golf has introduced RocketBladez featuring what company president and CEO Mark King calls a "once-in-a-lifetime innovation" when it comes to golf irons.

Inspired by the distance-enhancing benefits of the RocketBallz fairway woods and Rescue clubs, TaylorMade engineers incorporated the Speed Pocket into RocketBladez irons providing faster ball speed and a higher launch angle to promote longer, high-flying, quick-stopping shots for golfers of all abilities.

Incorporated into the 3- through 7-irons, the Speed Pocket is a 2mm-wide slot in the sole of the iron filled with a specially formulated polyurethane developed by 3M that quiets vibration without significantly slowing/inhibiting the flex of the pocket at impact. TaylorMade studies indicate that 68-percent of iron shots by amateur golfers are mis-hits below the center of the face. The Speed Pocket helps to significantly increase ball speed and distance on those low-face mis-hits.

The RocketBladez clubface is also the thinnest iron face TaylorMade has ever created, with the top section now 1.6 mm, down from 1.8 - an 11-percent reduction. The clubs also incorporate the company's newest and most effective iteration of Inverted Cone Technology which increases the size of the clubface area. That helps promote significantly greater accuracy compared to previous high COR irons.

Altogether, the RocketBladez set consists of eleven individually designed clubheads, each tailored in size, shape and features to maximize distance, control and feel like never before.

Tour professionals will also benefit from the distance benefits of the Speed Pocket with the RocketBladez Tour model. Unlike other distance irons, the RocketBladez Tour iron delivers consistent distance and is void of "hot spots" on the clubface, to ensure predictability and distance consistency from shot to shot.

The 3- through 7-irons boast the most sophisticated clubface TaylorMade has ever created for a Tour iron, fashioned from fast, high-strength stainless steel with improved Inverted Cone design. Consistent distance gaps throughout the set made possible by careful management of the RBZ Speed Pocket, Inverted Cone, face thickness, CG location, loft and shaft length.

RocketBladez irons will have a suggested retail price of US$799 with steel shafts, US$899 with graphite shafts. RocketBladez Tour Irons will be available in February 2012 for a suggested retail price of US$899.

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