The CN Canadian Women's Open earned the 2012 Dave Goff Gold Driver Award for excellence in overall marketing programs at the recently held LPGA Tournament Owners Association (TOA) Annual Meeting in Naples, Fla.
In addition to winning the overall prize, the CN Canadian Women's Open took home Gold in: Magazine Advertisements, Posters/Billboards/Outdoor & Mobile ads and Tournament Program categories. The event also collected two Silvers and one Bronze award.
"It's an honor for the CN Canadian Women's Open to be recognized with such prestigious awards by the LPGA Tournament Owners Association," said Tournament Director Sean Van Kesteren. "Golf Canada and CN are exceptionally proud of the marketing efforts that go into CN Canadian Women's Open and CN Miracle Match campaign each year, and we look forward to creating an even more compelling campaign in 2013."
"The CN Canadian Women's Open's campaign was visually appealing while providing all pertinent information. It was strong in branding with vivid graphics, clean and crisp visuals to entice you to be a part of a great golf event and a tug at your heart message that drew you in to their charity, the CN Miracle Match," said Gail Graham, TOA President. "Congratulations to Golf Canada and CN for a compelling campaign."
Gold, Silver and Bronze awards were presented in thirteen categories: Programs, Magazine Advertisements, Pairings Sheets, Newspaper Advertisements, Radio Spots, Billboards/Posters/Outdoor and Mobile Ads, Charity Promotions, Website, Marketing and Sales Materials, Sponsorship Activation, Social Media Campaign, TV Advertisements and Overall Tournament Experience.
Judges for the annual competition were Golf Channel VP of Marketing Regina O'Brien, Golfweek Magazine's Beth Ann Baldry, Full Sail University Program Director of Sports Marketing and Media, Josh Mora and RR Donnelley Account Executive Lisa O'Rourke.