Skip to main content

The Globe and Mail

BMW Canada extends partnership with RBC Canadian Open

BMW of Canada extends partnership with RBC Canadian Open

BMW Canada has agreed to a three-year extension with Golf Canada and remains a platinum partner and the official vehicle of the RBC Canadian Open taking place from July 22-28, 2013 at Glen Abbey in Oakville, Ontario.  BMW is currently in the seventh year of its partnership with Golf Canada, and is proud to support Canada's National Open Championship in the automotive and motorcycle category.

"BMW is delighted to continue our partnership with the RBC Canadian Open as it provides us the opportunity to support the excellence of golf in the Canadian landscape," said BMW Group Canada President and CEO Eduardo Villaverde. "Our commitment is to provide the ultimate experience through multiple onsite activations that will excite golf fans, players and BMW customers throughout the championship".

"On behalf of Golf Canada, I am proud of our longstanding relationship with BMW Canada and their continued support of the RBC Canadian Open," said Golf Canada CEO Scott Simmons.  "BMW shares our vision for excellence in Canadian golf and we are honoured that the prestigious BMW brand will continue to be aligned with golf and Canada's National Open Championship."

Story continues below advertisement

BMW's complete ownership of the par 3 – 15th hole at Glen Abbey Golf Club will set the tone for the week's event. Overlooking the green, the BMW Skybox will thrill BMW customers with hospitality and the best view of golf while PGA TOUR professionals will have the opportunity to play one of the most exciting shots in golf - for those who manage to shot a hole-in-one on the 15th hole will drive away in a brand new 2013 BMW Z4 Roadster. In addition to the Z4, spectators will also be treated to numerous premium vehicle and motorcycle displays on course including the all-new 2014 BMW 4 Series Coupé which will make its Canadian Debut at the RBC Canadian Open.

As the official vehicle of the RBC Canadian Open, BMW will have an active role in shuttling golf fans to and from the action in style.  A fleet of BMW EfficientDynamics Shuttles, consisting of X5 35diesel and ActiveHybrid 5 Series' will be available to chauffeur spectators from the event parking lot to the front gates of Glen Abbey and back.  Featuring emission reducing technologies such as Auto Start/Stop, ECO PRO mode and Brake Regeneration, the shuttles are complimentary for all attendees and will run continuously all day from Thursday to Sunday of the championship week.

The fans will not be the only ones who will enjoy the drive of BMW vehicles.  The PGA TOUR pros will be given the opportunity to experience the Ultimate Driving Experience as the top  players in field will be provided with a BMW vehicle to drive for the duration of the RBC Canadian Open. The range of vehicles includes the BMW X3s, BMW X6s, BMW 6 Series Gran Coupés and BMW 7 Series.

For those who cannot get enough of the PGA TOUR action, BMW will provide spectators with the opportunity to win a trip for two to the BMW Championship in Chicago, Illinois this coming September.  This unique opportunity will allow participants to take part in a VIP experience at the BMW Championship, one of four exciting stops on the FedEx Cup playoff schedule.  Visitors to the RBC Canadian Open can register at various locations at Glen Abbey including BMW vehicle displays and the BMW EfficientDynamic shuttle service.

BMW Canada is also proud to support top Canadian PGA TOUR pro and BMW Brand Ambassasdor, Graham Deleat. Currently 23rd in the FedExCup Standing and the No. 66 ranked player on the World Golf Rankings, the Saskatchewan native will compete in the upcoming RBC Canadian Open as he builds on a successful season and an impressive third place finish at the recent Traveler's Championship this past June, which was one of five top ten finishes he has secured in 2013.

BMW's commitment to the sport of golf is global with partnerships extending to the prestigious BMW PGA Championship and BMW International Open on the European Tour, and the BMW Masters in China.

Report an error Licensing Options

The Globe invites you to share your views. Please stay on topic and be respectful to everyone. For more information on our commenting policies and how our community-based moderation works, please read our Community Guidelines and our Terms and Conditions.

We’ve made some technical updates to our commenting software. If you are experiencing any issues posting comments, simply log out and log back in.

Discussion loading… ✨