The top 20 selling jerseys on shop.NHL.com this season are:
1. Sidney Crosby, Pittsburgh Penguins 2. Alex Ovechkin, Washington Capitals 3. Evgeni Malkin, Pittsburgh Penguins 4. Marc-Andre Fleury, Pittsburgh Penguins 5. Mike Richards, Philadelphia Flyers 6. Patrick Kane, Chicago Blackhawks 7. Milan Lucic, Boston Bruins 8. Jonathan Toews, Chicago Blackhawks 9. Henrik Lundqvist, New York Rangers 10. Martin Brodeur, New Jersey Devils 11. Zach Parise, New Jersey Devils 12. Marian Gaborik, New York Rangers 13. Henrik Zetterberg, Detroit Red Wings 14. Ryan Miller, Buffalo Sabres 15. Chris Pronger, Philadelphia Flyers 16. Pavel Datsyuk, Detroit Red Wings 17. Zdeno Chara, Boston Bruins 18. Jeff Carter, Philadelphia Flyers 19. Marc Savard, Boston Bruins 20. Claude Giroux, Philadelphia Flyers
My guess is that there aren't a lot of Canadians buying jerseys from the league's online store given they're available pretty much everywhere.