An extra 0.023 seconds can make a difference.
That could be the tag line for the Canadian track and field team's new uniforms, which were unveiled by Nike on Tuesday in Toronto.
Among the various improvements the garments are supposed to provide Olympians is a boost in speed significant enough to make a difference in the sprints.
And they're using old bottles and golf ball technology to do it.
"Based on wind tunnel data, it is up to 0.023 seconds faster over 100 metres than Nike's previous track uniform," the company touted in its release on what it's calling the Nike Pro TurboSpeed kit.
"Any little split-second can help," sprinter Justyn Warner of Toronto said.
"In a 100 metre, any little fraction of a second can count, between bronze and a fourth place. Anything can count."
Among the strangest aspects of the outfits, they are made with "up to an average of 13 recycled plastic bottles" and they include golf ball-like dimples designed to "reduce the aerodynamic drag of the athlete."
Whatever advantage the fancy new suits give Canadian athletes will have to be shared. The United States, Russia, Germany and China are among the other countries expected to use the apparel.