Bob Lenarduzzi is out as president of the Vancouver Whitecaps as the club struggles in the standings and continues to grapple with harassment allegations.
But the Canadian soccer stalwart still believes he has a lot to offer the club in a new role.
“I’ve been at it for 45 years. The last year has been a difficult one, no question,” he told reporters on Friday after the Major League Soccer team announced that it is eliminating the role of president.
Instead, the Whitecaps have started a global search for a sporting director who will lead the technical direction of the club and report directly to ownership.
“Given the opportunity that’s been presented, I think that there is room for club growth,” Lenarduzzi said. “And given the investment that’s being talked about, I see this club going in the right direction.”
The new sporting director will likely come from outside of the league and will need to be an entrepreneurial type who can rewrite the rules when it comes to things such as analytics, said Whitecaps co-owner Jeff Mallett.
The club would like to hire someone by the end of the MLS season, but is willing to wait for the right candidate, he added.
“We need to step it up and continue to invest and get ourselves in a position to compete across every level and everything we’re doing here at the football club,” Mallett said.
Lenarduzzi will stay with the Whitecaps as a club liaison. He described the role as being about building and growing relationships between the club and various other organizations, and about ensuring the Whitecaps are “significantly” represented on the Canadian national team, especially as the country prepares to play co-host for the 2026 World Cup.
Whitecaps fans began calling for Lenarduzzi to be dismissed this season as the rebuilt team failed to produce results on the field, tying a club record five-game losing streak in July. Vancouver sits last in the West with a record of 5-12-9.
He also came under fire earlier this year for how the club navigated an alleged decade-old abuse scandal with a Whitecaps women’s team.
Doctored images of Lenarduzzi wearing a clown nose and plastered with the hashtag #BobbyOut were spotted around BC Place during some games this season.
The former president said he’s well aware of the public criticism.
“If I were to suggest it hadn’t bothered me, I’d be lying. Because it impacts you,” Lenarduzzi said. “Having said that, I signed on for the job and I’ve been through it as a player, as a coach and as the president. So I accept it. It comes with the territory. And my hope is that with the announcements today, moving forward I can be a big part of changing that narrative as well.”
Lenarduzzi, 64, started with the Whitecaps as a player in 1974, then served as the team’s coach, director of soccer operations and general manager before being appointed president in 2007.
The Vancouver native is a fixture in Canada’s soccer community, having made 47 appearances with the national squad, including stops at the 1984 Olympics and 1986 World Cup. He also coached the team between 1992 and 1997.
Lenarduzzi had already been installed as the Whitecaps president when Vancouver was awarded the second Canadian MLS franchise in 2009.
While the club has had some success since entering the league in 2011, it did not qualify for the playoffs in five of nine seasons of MLS play. The team has never made it past the conference semi-finals, most recently going that far in 2017 when the Seattle Sounders ousted the Whitecaps from contention.
Recently, Whitecaps fans have seemed to tire of the club’s lack of success and its response to allegations that a former coach of the women’s team had bullied, harassed and abused players more than a decade earlier.
Mallett finally spoke about the controversy and offered victims an apology at the beginning of May, more than two months after the allegations surfaced.
On Friday, Mallett said the scandal was not a factor in the club’s structural changes.
Frustration among fans has been apparent at Whitecaps home games, with attendance dwindling to a season-low of 16,138 on May 15. Some in the stands watched the games with paper bags over their heads.
“I’m well aware of what’s going on with the club, as you can imagine,” Mallett said, adding that the club will continue to work on various issues, including the abuse allegations and ticket sales.
“We’re standing tall and moving forward."
Some fans have blamed the team’s disappointing performance on the club’s reluctance to spend on top talent.
Data released by the MLS Players Association shows none of Vancouver’s players received more than US$1-million in guaranteed compensation this season. The top earner was striker Fredy Montero, who brought in US$968,000. He has six goals and two assists for this year.
The club received an influx of cash by selling a homegrown player to one of the world’s biggest clubs last year.
Lenarduzzi was involved in the record-breaking deal that sent teen midfielder Alphonso Davies to German Bundesliga giant Bayern Munich, and the proceeds of which he said would be invested back into the sporting side of the club.
The Whitecaps were linked to some high-profile players in this summer’s transfer window, including Canadian Lucas Cavallini, who currently plays in Mexico.
The club’s recent inability to bring in a big name isn’t about money, Whitecaps coach Marc Dos Santos said.
“We’re talking about players that chose other markets in the world,” he said. “This needs to be clear so we don’t live in lala land – some players want to play in MLS, other players don’t. There’s players that their dream is to play in France, others their dream is to play in Germany.”
The coach acknowledged that the Whitecaps have a history of not wanting to shell out big dollars but said what’s most important right now is the need to bring in the right talent to improve the team.
“I think it’s a label that’s stayed with the club for the last years, the fact that not having an [Zlatan Ibrahimovic] here or a [Wayne] Rooney or a [Carlos] Vela here. But I think that slowly is changing,” he said.
Dos Santos added that Whitecaps management have been speaking about the possibility of hiring a sporting director since last November or December, shortly after he was hired as coach.
The changes announced Friday aren’t about anyone’s job performance, he said.
“This is not a situation of questioning anybody’s work. It’s a situation of us growing as a club, becoming better as a club,” Dos Santos said.
Still, Lenarduzzi knows he’s been the fall guy for many of the Whitecaps problems in recent years.
“I think it’s safe to say a lot of the things that I’ve been blamed for, a lot of them I haven’t had a whole lot to do with,” he said. “So I take all of the criticism with a grain of salt. I’ve been the front-facing person in the organization for 45 years and so as a result of that, people view me as being responsible for most of what goes on.”
The Whitecaps play host to D.C. United on Saturday night.