Skip to main content

Germany's Mario Goetze (19) celebrates after scoring the opening goal during the World Cup final soccer match between Germany and Argentina at the Maracana Stadium in Rio de Janeiro, Brazil, Sunday, July 13, 2014.

Matthias Schrader/AP

FIFA has extended its television deal with Bell Media through 2026, meaning CTV, TSN, and RDS will be the exclusive Canadian broadcasters of the next three World Cup tournaments.

The sport's world governing body announced Thursday that it is extending the television deals with its American and Canadian partners, including Bell Media and Fox in the United States.

"We are delighted to extend our partnership with FIFA and are proud to be the Canadian home of FIFA tournaments for the next 12 years," Phil King, CTV president of programming and sports, said in a statement. "We are ready to welcome the world to this summer's FIFA Women's World Cup Canada 2015 and are looking forward to showcasing the beautiful game for years to come."

Story continues below advertisement

The extended agreement also includes the Women's World Cup 2023, U20 World Cup 2023 and 2025, U17 World Cup 2023 and 2025, Beach Soccer World Cup 2023 and 2025, Futsal World Cup 2024, U20 Women's World Cup 2024 and 2026, U17 Women's World Cup 2024 and 2026, and FIFA Confederations Cup 2025.

The location of the 2026 World Cup has yet to be decided, but the tournament could be particularly attractive to the U.S. and Canadian broadcasters with the potential of favourable time zones with an event in the Americas — and possibly in the United States.

The 2018 World Cup is in Russia. The 2022 event, in Qatar, is presenting problems for North American broadcasters.

"Together, we will be able to further promote football in North America and build on the impressive interest shown by audiences in these major territories during the 2014 FIFA World Cup," Niclas Ericson, FIFA's director of TV, said in a statement.

FIFA plans to move the tournament out of the traditional June-July slot to avoid the brutal Qatari heat. A working group plans to recommend new dates at a Feb. 23 meeting in Doha. A different schedule would conflict with a busier time of year for sports in North America.

"You go into buying a World Cup and you believe it's going to be in the same time frame it's always been," Fox Sports president Eric Shanks said last year. "Clearly in America there's much more competition for ratings points."

The World Cup has become big business in the U.S. Last summer's final in Brazil was watched by 26.5 million people in the country between ESPN's ABC broadcast and Univision, up seven per cent from four years earlier.

Report an error
Comments

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff.

We aim to create a safe and valuable space for discussion and debate. That means:

  • All comments will be reviewed by one or more moderators before being posted to the site. This should only take a few moments.
  • Treat others as you wish to be treated
  • Criticize ideas, not people
  • Stay on topic
  • Avoid the use of toxic and offensive language
  • Flag bad behaviour

Comments that violate our community guidelines will be removed. Commenters who repeatedly violate community guidelines may be suspended, causing them to temporarily lose their ability to engage with comments.

Read our community guidelines here

Discussion loading ...

Due to technical reasons, we have temporarily removed commenting from our articles. We hope to have this fixed soon. Thank you for your patience. If you are looking to give feedback on our new site, please send it along to feedback@globeandmail.com. If you want to write a letter to the editor, please forward to letters@globeandmail.com.
Cannabis pro newsletter