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Canadian keeper Tino Lettieri makes a save at a 1986 World Cup game, the last time Canada was in the soccer tournament. (Thomas Szlukovenyi/The Globe and Mail)
Canadian keeper Tino Lettieri makes a save at a 1986 World Cup game, the last time Canada was in the soccer tournament. (Thomas Szlukovenyi/The Globe and Mail)

Kelly: Will Canada ever conquer soccer? Add to ...

Years ago, I stood alongside a Dutchman named Patrick Ladru on a patchy soccer field in Brampton, as he watched 100 or so Canadian kids go through their paces.

Ladru is one of the technical directors of the world’s most storied football academy, Ajax of Amsterdam’s De Toekomst (The Future).

Ladru was panning over the kids like a buyer at a cattle market (which, in some senses, he is). He was largely unimpressed.

“Parents here want to win,” he fairly spat. “Winning is not important. Having fun is important. Skills are important.”

Canada has never been able to learn that developmental lesson. It’s one of many reasons we have not fielded a men’s team at the World Cup since 1986. It’s the reason that, barring blind luck, we will never field one again.

Canadian soccer is trying to change. It’s trying too late. Having long ago passed us by, the world is now lapping us.

No history in the sport

Participation in the game of soccer in this country has never been higher. Nearly 900,000 Canadians are registered players at some level or another. That’s 50 per cent more than play organized hockey.

“Our sport has never been stronger,” Canadian soccer’s technical director, Tony Fonseca, said this week. If so, it doesn’t show where it matters (for our men’s team, at least).

The senior men’s squad is edging up to two years without an international win. They only recently broke a 14-month goalless streak.

In 2012, the men were ranked 64th in the world. They’re down to 110th – in the same neighbourhood as Luxembourg and Equatorial Guinea. There are a variety of reasons for this, all structural. All those causes add up to the same effect – Canadian professionals are not good enough.

Let’s start at the beginning.

Canada is, by world standards, a small country with no history in the sport. You can be one or the other, but not both.

Brazil, to take just one example, is good at soccer not because it has created a corporate framework to develop players. It’s good because kids obsessively play the game. They are given a ball – sometimes homemade from strips of cloth – as soon as they can walk. They play from sun-up to sun-down. Uninstructed, they master the building blocks of excellence – dribbling and tricks, keepy-uppy and monkey-in-the-middle.

The most important skills in soccer are developed in isolation.

Without those, no amount of training or expert coaching will turn a talented player into a top-class pro.

And this is how we play the game in Canada – in an organized fashion, on the weekends, parents shrieking at the touchline, someone keeping score, worrying about wins at an age when wins have no bearing on reaching the highest level.

De Toekomst fields teams beginning at the age of six. Until they are teenagers, they don’t bother with scoreboards. Using this oft-copied method, they have produced some of the greatest players in history – Johan Cruyff, Frank Rijkaard, Denis Bergkamp. De Toekomst has a saying that captures their internal philosophy: “The first team must win. Every other team may win.”

That’s the first problem, and it is insoluble. Many Canadians play this game. The vast majority are not sufficiently passionate about it at a young enough age.

After years of corrosive in-fighting between its fractured potentates, the CSA is trying to solve the next issue in the chain – organized instruction and a straight line from the youth game to the national team.

This past week, it unveiled that framework called the Canadian Soccer Pathway. Over a 30-minute presentation, five speakers provided their vision. It was an almost unintelligible collection of buzzwords and MBA bafflegab. By the end of it, you had no idea what exactly you’d been told.

Sitting there, one couldn’t help but wonder about the connection between the passion that creates elite performers and Canada’s PowerPoint approach to voodooing it up. That is to say, there is none.

However, this is something. The CSA plans to create a baseline of competence among thousands of volunteer coaches across the country. It will fund elite training centres – “elite,” until recently, being a dirty word when it comes to our utopian vision that all kids are “participants” of equal merit – to identity the best talent and push it forward.

It’s not yet clear how it will hurdle one of the thorniest political problems at the youth level – whether for-profit private academies will be allowed to compete against non-profit house league teams. Until now, that’s been largely verboten since the for-profit kids tend to be so much better.

This is all in an effort to lift young players up the ladder. But where does the ladder end?

“I get asked this question all the time, ‘How do you make it in soccer?’ And I can’t answer it,” Jason deVos says.

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