marketing Surprising stats on love and hate for NHL, post-lockout Add to ...


The Globe and Mail |
Show Description
A new survey of sports fans across Canada shows that brand loyalty for the NHL, post-lockout, has shifted in surprising ways. Report on Business marketing reporter Susan Krashinsky joins Hannah Sung to discuss the data and what the NHL needs to consider regarding the future of its brand

More from this section

Editor's Picks

Globe Shows »

Amazing Space
Take a look inside innovative Canadian workplaces
Put your best foot forward with our expert advice
Inside Jobs
Profiles of innovative small businesses
Carrick Talks Money
Rob Carrick takes the guess work out of your money issues.
Nik on Numbers
Pollster Nik Nanos crunches the numbers in Canadian politics
Portfolio Checkup
Experts share their advice portfolios of real individuals
Investor Clinic
John Heinzl helps you understand the complex world of investing
Market View
Insights on developing market news