This article was published more than 13 years ago. Some information may no longer be current.
To Globe Tech HQ, these
Telus ads smell a lot like
Old Spice -- as in, the Old Spice guy: That insanely popular, wildly manly Web-and-social-media phenom that took the "Internet" by "storm" in July.
This seems like a more serious and unfunny -- i.e., perhaps more Canadian -- version of the popular advertising campaign.