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Phil Schiller, Apple's senior vice president of worldwide marketing, speaks on stage during an introduction of the new <strong>iPhone</strong> 5 (right) at an Apple event in San Francisco, Wednesday Sept. 12, 2012. Mr. Schiller explained: "By making the screen taller, not wider, iPhone 5 is just as easy to use with one hand so you can tap, type and scroll the same way you always have."  (AP Photo/Eric RisbergEric Risberg/The Associated Press

"It's almost here."

In its typically cryptic manner the world's most valuable company, Apple Inc., invited media to San Francisco for a Sept. 12 event, where it let us all know what "it" was.

We now know it's the iPhone 5, and it's thinner, taller, faster, stronger ... and all the usual Apple updates. Check out the transcript of our liveblog, below, for a chronology of the product launch (stay tuned for the Foo Fighters at the end).

Technology writer Peter Nowak sent us live updates from inside the Yerba Buena Center for the Arts, and Globe technology writers Omar el Akkad and Iain Marlow provided insight and analysis from Toronto.

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