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Lavalife Inc., the Toronto-based on-line dating service that has mined handsome profits in loneliness, has been sold to MemberWorks Inc. of Stamford, Conn. MemberWorks will acquire Lavalife for $152.5-million (Cdn.) in cash. Lavalife senior management will purchase approximately $11.9-million in MemberWorks stock at closing. The transaction is expected to be completed in April. Lavalife, with a major presence in Canada, the United States and Australia, offers its more than 700,000 active members services to search for a date and meet new people. Among interactive personals services, the company ranked second in 2003 in global revenues. Lavalife.com, its interactive website, had 8.2 million unique visitors in January 2004, ranking fifth globally and first in Canada, according to comScore Media Metrix. Revenues were $102.6-million (Cdn.) for the fiscal year ended Sept. 30, 2003. "Lavalife provides several key elements in extending our business on-line: a proven business model, expanded demographics, unique and expanding services, key strategic partnerships, and a solid track record," MemberWorks CEO Gary Johnson said in a statement announcing the sale. Headquartered in Stamford, Conn., MemberWorks designs programs that offer services and discounts on everyday needs in health care, personal finance, insurance, travel, entertainment, fashion and personal security.