Skip to main content
The Globe and Mail
Get full access to globeandmail.com
Support quality journalism
Just $1.99 per week for the first 24 weeks
Just $1.99 per week for the first 24 weeks
The Globe and Mail
Support quality journalism
Get full access to globeandmail.com
Globe and Mail website displayed on various devices
Just$1.99
per week
for the first 24 weeks

var select={root:".js-sub-pencil",control:".js-sub-pencil-control",open:"o-sub-pencil--open",closed:"o-sub-pencil--closed"},dom={},allowExpand=!0;function pencilInit(o){var e=arguments.length>1&&void 0!==arguments[1]&&arguments[1];select.root=o,dom.root=document.querySelector(select.root),dom.root&&(dom.control=document.querySelector(select.control),dom.control.addEventListener("click",onToggleClicked),setPanelState(e),window.addEventListener("scroll",onWindowScroll),dom.root.removeAttribute("hidden"))}function isPanelOpen(){return dom.root.classList.contains(select.open)}function setPanelState(o){dom.root.classList[o?"add":"remove"](select.open),dom.root.classList[o?"remove":"add"](select.closed),dom.control.setAttribute("aria-expanded",o)}function onToggleClicked(){var l=!isPanelOpen();setPanelState(l)}function onWindowScroll(){console.log("scroll");var l=isPanelOpen(),n=0===(document.body.scrollTop||document.documentElement.scrollTop);n||l||!allowExpand?n&&l&&(allowExpand=!0,setPanelState(!1)):(allowExpand=!1,setPanelState(!0))}pencilInit(".js-sub-pencil",!1);

The Windows Phone 7 Series Marketplace hub is the single convenient place where consumers can acquire applications, games, premium Xbox LIVE games, and music to personalize their phone.

With Apple and Android bragging about the number of apps available for their platforms, the obvious question is, what will Windows Phone 7 provide at launch?

Microsoft won't supply numbers - in fact, most developers can only submit apps starting Oct. 11, so it probably doesn't even know the real total. However, a large collection of high-profile apps are already being tested. Microsoft says that over half a million developers have already downloaded the free software developer's kit.

A subset of the goodies already in the works includes apps from Netflix, Twitter, Facebook, Seesmic, Amazon, Kindle for Windows Phone, eBay, IMDB, Flixter, OpenTable, Travelocity, and Yelp.

Story continues below advertisement

Some of the Canadian-specific apps include The Globe and Mail, Telus, YellowPages Group, Realtor.ca, MTV, Poynt, and MSN. And, of course, there's "Where's Timmy," an app that will use the phone's location awareness to find the nearest Tim Horton's.

Microsoft also has the advantage of owning Microsoft Games Studio, which means Xbox fans can expect to have exclusive companion titles to games such as Halo: Waypoint and Crackdown 2 available on their phones. And, you build your gamerscore when playing on the phone. In addition, Konami, Namco, PopCap, THQ and others have holiday offerings on the way. Microsoft says that every game will have a free trial mode, so you won't be stuck paying for something you hate.

You can check out the latest Windows Phone 7 gaming news here.

However, the company is not looking for quantity over quality. Apps for Windows Phone 7 will only be available from the Windows Marketplace and must be checked and approved to make sure they don't break phone functionality or include unacceptable or malevolent content.

The Marketplace supports four business models: free apps, paid apps, advertising-supported apps and "freemium" apps with a basic set of functions for free, and enhanced functionality available at a cost.

Ultimately, users will be able to pay for apps via their cell phone account, but at launch, you'll need a credit card.

Report an error Editorial code of conduct
Tickers mentioned in this story
Due to technical reasons, we have temporarily removed commenting from our articles. We hope to have this fixed soon. Thank you for your patience. If you are looking to give feedback on our new site, please send it along to feedback@globeandmail.com. If you want to write a letter to the editor, please forward to letters@globeandmail.com.

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff.

We aim to create a safe and valuable space for discussion and debate. That means:

  • Treat others as you wish to be treated
  • Criticize ideas, not people
  • Stay on topic
  • Avoid the use of toxic and offensive language
  • Flag bad behaviour

Comments that violate our community guidelines will be removed.

Read our community guidelines here

Discussion loading ...

To view this site properly, enable cookies in your browser. Read our privacy policy to learn more.
How to enable cookies