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Plenty of people type in the wrong spelling of a company or product when they're looking for a website, and in most cases the company in question painlessly directs them to the proper site (unless the misspelling has already been claimed by a porn site, but that's a different story). But not LEGO.

If you type in, in an attempt to reach the website devoted to the popular Danish toy company with the colourful plastic bricks, you don't get redirected to (the proper website). Instead, you get subjected to a lecture from the company on how to refer to it and its products.

"The word LEGO is a brand name and is very special to all of us in the LEGO group of companies," the page reads. "We would sincerely like your help in keeping it special. Please always refer to our products as 'LEGO bricks and toys' and not 'LEGOs.'" By doing so, you will be helping to protect and preserve a brand of which we are very proud, and that stands for quality the world over. Thank you!"

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