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Facebook founder Mark Zuckerberg calls Oculus' virtual reality technology “a new communication platform.” Peter Mason tries the Oculus virtual reality headset at the Game Developers Conference 2014 in San Francisco on March 19, 2014. THE CANADIAN PRESS/AP-Jeff ChiuThe Associated Press

Today in San Francisco, Facebook's virtual reality machine subsidiary Oculus is inviting members of the press to "Step into the Rift" for a special event held at noon ET. The expectation is that the company will show off the final consumer-ready version of the device.

Pre-orders for the headset are expected to begin later this year, but the face-computers are not expected to ship until 2016. Already, several tech sites have posted what they claim are leaked versions of the hardware.

In other tech news, Amazon.ca is expanding its selection of consumer goods Thursday by launching dedicated clothing and shoe stores on its website, a move that sees the online retailer push its inventory past 100 million items as traditional retailers on the ground continue to falter. Ahmad Hathout has that story.

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Every day a million pieces of news fly at you. This daily Signal Boost is our attempt to give readers a morning head's up on the news that will matter to Canadians interested in media, technology and telecom.

Tips or suggestions for our calendar? Message sdingman [at] globeandmail.com