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Philip Schiller, Apple senior vice-president of worldwide marketing, introduces the new iPad mini during an Apple event in San Jose, Calif. Oct. 23, 2012.

ROBERT GALBRAITH/Reuters

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The walls of the California Theater are decorated with an Apple logo in San Jose, Calif., Tuesday, for the announcement of new products, including the iPad mini.

MARCIO JOSE SANCHEZ/The Associated Press

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‘We are just getting started. We’re not taking our foot off the gas,’ CEO Tim Cook said at the media event.

MARCIO JOSE SANCHEZ/The Associated Press

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An image of the new iPad mini is projected on a screen during the Apple event.

ROBERT GALBRAITH/Reuters

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Story continues below advertisement

The new iPad mini is projected on a screen at the Apple event.

ROBERT GALBRAITH/Reuters

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Philip Schiller talks about the new iPad mini.

ROBERT GALBRAITH/Reuters

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Tim Cook describes new models of the iMac desktop computers at the Apple event.

ROBERT GALBRAITH/Reuters

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Visitors check out the new iPad’s features.

ROBERT GALBRAITH/Reuters

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Visitors look over the new iPad mini at the event in San Jose.

ROBERT GALBRAITH/Reuters

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The iBooks library is seen on an iPad mini.

Shane Dingman/The Globe and Mail

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The iPad mini next to a notebook gives a good indication of the device's size.

Shane Dingman/The Globe and Mail

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The new iPad mini is shown next to a full-sized model.

ROBERT GALBRAITH/Reuters

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