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The Globe and Mail

In Pictures: Indochino tailors to D.C. men with traveling pop-up store

Vancouver-based Indochino, known as a leader in online custom tailoring, has open 'traveling tailor' pop-up stores in major retail markets such as New York and D.C. The company says that they'll soon be opening shops in Boston, followed by Philadelphia.

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The ‘virtual’ mens' clothing firm Indochino created a store in Washington D.C. for a few days in early March of 2013 in the thriving downtown district. Here, customers and stylists fill the lobby of the temporary space where the "traveling tailor" is operating. Most of the clients were there by appointments made online.

Thomas Graves/Thomas Graves

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Kyle Vucko is the CEO of Indochino. “We provide the modern gentleman with high quality menswear that fits your body perfectly. Our quick 10 minute measurement process can be done from the comfort of your own home; no tailor required,” says the company’s website.

Thomas Graves/Thomas Graves

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Customers come in for measuring and fabric selection for custom-made suits, including fancy details like special collars and linings, and the measurements are all sent to Shanghai where the suits are cut and sewn. For the 9 days the store is open, Mr. Vucko will employ about 80 people, most of them locals who are part of an agency.

Heather Parker/Heather Parker Photography

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Mr. Vucko is shown in the window at the storefront space where he has temporarily set up operations in Washington, D.C.

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Jay Stowell looks through some of the options for suit styles and fabrics as he waits for his appointment at Indochino on March 2, 2013. Mr. Stowell is a long-time fan of the "virtual" mens' clothing firm, and has had eight suits made for him by Indochino in the past. His fiancée Holly Gilbert, shown next to him in the grey sweater, made this appointment for him as a birthday present, but she was quick to declare, "I'm not paying for anything!" Mr. Stowell has followed Indochino on Facebook and knew they would be in Washington D.C. well before the store opened their doors March 2.

Thomas Graves/Thomas Graves

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Customer Evan Gildenblatt, left, looks over his order so far with stylist Jabari Stewart. Mr. Gildenblatt, visiting Washington from Ohio, picked out the "Prince of Wales" cut for the suit he bought on March 2, 2013.

Thomas Graves/Thomas Graves

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Customer Evan Gildenblatt, left, looks over materials for suit linings in the pop-up store, Indochino, in Washington, D.C. on March 2, 2013. Working with him is stylist Jabari Stewart, wearing the vest with iPhone draped around his neck. The "stylists" work with clients throughout the process of getting measured, picking suit styles and fabrics, and details. The iPhone keeps a running account of their choices.

Thomas Graves/Thomas Graves

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Mr. Vucko, CEO of the company, said that they will next be opening in Boston, and are working on a location in Philadelphia.

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Kyle Vucko in Shanghai.

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