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Months of rumour and speculation have led to this: Today, Apple Inc. unveiled its next generation of smartphones, and also a bold new wearable device called Watch.

Our developing story on the announcements is here. But we also live blogged the press event with device reviewer Seamus Bellamy tweeting from inside the Flint Center for the Performing Arts, investment writer Tim Shufelt, technology writer Omar El Akkad and editor Shane Dingman adding more insight from a distance. Transcript below: