Well, the day has finally come. A video on YouTube has topped 100 million views, and for better or worse it belongs to Canada's pop princess, Avril Lavigne. The video for her song Girlfriend is now at about 110-million views, well ahead of second-place holder Judson Laipply's Evolution of Dance.
The fans over at Avril's Bandaids forum are celebrating, since the record is the culmination of a viral marketing campaign cooked up by the site. First, Bandaids came up with a YouTube "view-o-matic" page, which loaded the Avril video every 15 seconds. This cheat was picked up by dozens of media outlets - including yours truly, in a blog post that got linked to by Perez Hilton.
It turns out that Bandaids knew YouTube would block the IP address of its automated viewer after 200 consecutive views. What the fan site was really after was publicity for the video, which it got in spades.
The detail-oriented will note that another video hit 100-million views before Avril's: A homemade music video for the Brazilian band Cansei de Ser Sexy's hit Music Is My Hot, Hot Sex got 112-million views earlier this year but was removed after a controversy over manipulation of the viewer numbers.
Which means that Avril stands alone at the peak of YouTube
For more details and links, please see the Ingram 2.0 blog at http://www.globetechnology.com.