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report on business
‘I’m catering to people like myself’: How this skin-care founder uses Instagram to engage customers Canada-wide
report on business
Reclaiming Inuit ingredients sets this body-care company apart – while connecting it to community
report on business
Meet the founder changing the way Indigenous communities bank and vote
report on business
Small towns, big reach: How two life-long friends are building a niche T-shirt empire
young money
TikTok ‘de-influencers’ want Gen Z to buy less – and more
Paige Pritchard, a spending coach who shares financial advice on TikTok, poses for a photo in her home office, Thursday, Feb. 9, 2023, in Coppell, Texas. At a time when consumers are inundated with so-called social media influencers peddling the latest products online, a slew of TikTok users are leveraging their platforms to tell people what not to buy instead. Pritchard said she chose her career path after blowing her entire $60,000 salary on clothing, beauty and hair products in the first year after she graduated from college. (AP Photo/Tony Gutierrez)
european business
EU markets watchdog to scrutinize online product sales, use of ‘influencers’
FILE PHOTO: European Union flags flutter outside the EU Commission headquarters in Brussels, Belgium, September 28, 2022. REUTERS/Yves Herman/File Photo
your practice
How advisory practices are preparing for a looming recession
Shot of young couple having a consultation with a financial advisor in the office. Group of business persons in business meeting. Three entrepreneurs on meeting in board room. Corporate business team on meeting in modern office. Male manager discussing new project with his colleagues. Company owner on a meeting with two of his employees in his office.
report on business
Cyber Week was a bust with Canadian consumers, another red flag for the economy
Shoppers walk past a store advertising a so-called "Cyber Week" sale, in Berlin on November 23, 2018. - "Cyber Monday" marks the Monday after the Thanksgiving holiday in the United States, created by marketing companies to encourage people to shop online. (Photo by John MACDOUGALL / AFP)JOHN MACDOUGALL/AFP/Getty Images
soccer
New commissioner Mark Noonan excited about Canadian Premier League’s potential
Mark Noonan poses in this recent handout photo. Mark Noonan was introduced Thursday as the new commissioner of the Canadian Premier League and chief executive officer of Canadian Soccer Business, replacing David Clanachan who left the role in January. One of Noonan’s first challenges will be dealing with concerns raised by both the men’s and women’s national teams over the link between Canada Soccer and Canadian Soccer Business (CSB). THE CANADIAN PRESS/HO - Canadian Premier League
managing
Forget age: It’s healthstage that is reshaping careers and marketing
working asian chinese senior colleague back to work with face mask greeting on each other in office morning
inside the market
Thursday’s analyst upgrades and downgrades
CedarValleyLodgeKitimatPic1.JPG Handout Bird Construction Inc. and Bird Construction Inc. are building the main work camp, Cedar Valley Lodge, that will have space for 4,500 beds in Kitimat, B.C., with 1,500 beds scheduled to be ready by mid-2020. The complex, which will have a fitness centre, basketball court and movie theatre, is being designed to serve as a town within a town
international business
Robinhood cutting workforce by 23%
FILE - Electronic screens in New York's Times Square announce the Robinhood IPO, Thursday, July 29, 2021. The crypto division of the financial services company Robinhood will pay a $30 million penalty to New York state for failing to comply with regulations governing money laundering and cybersecurity, the state's Department of Financial Services announced Tuesday, Aug. 2, 2022. (AP Photo/Mark Lennihan, File)
books
Penguin Random House taps literary agent Stephanie Sinclair as new publisher of McClelland & Stewart
Literary agent Stephanie Sinclair, shown in a handout photo, is set take over as publisher of McClelland & Stewart. Penguin Random House Canada announced Tuesday that Sinclair has been tapped to succeed Jared Bland at the helm of the imprint. THE CANADIAN PRESS/HO-Penguin Random House Canada **MANDATORY CREDIT**
life
Athena Club is finally bringing their self-aware self-care subscriptions home to Canada
Shaving ad campaign for Athena Club. When Canadian entrepreneurs Maria and Charles Desmarais set out to launch their self-care essentials brand Athena Club across Canada, they were primed to upend the country’s hypercompetitive wellness industry. Through a regimen-ready range of products, a clever combination of culturally-aware marketing campaigns, and a direct-to-consumer business model that addresses the shifting demands of today’s online shoppers, the Desmaraises have set a new precedent for wellness brands.
advisor mutual funds
Four rules to see beyond product marketing in responsible investing
FILE - In this Oct. 22, 2007 file photo, a Waste Management worker picks up trash in a Spring, Texas. Waste Management Inc. is expanding its eastern U.S. position by paying $3 billion for rival Advanced Disposal Services. The nation’s largest private collector of trash and recycling will pay $33.15 per share for Advanced Disposal, marking a 22 percent premium for the stock. It is also taking on $1.9 billion of the company’s debt. (AP Photo/David J. Phillip, File)
international business
Uber to reportedly scale back hiring, reduce expenditure on marketing and incentive activities
FILE PHOTO: An Uber logo is shown on a rideshare vehicle during a statewide day of action to demand that ride-hailing companies Uber and Lyft follow California law and grant drivers "basic employee rights'', in Los Angeles, California, U.S., August 20, 2020. REUTERS/Mike Blake/File Photo
technology
Canada’s Viral Nation raises $250-million from Eldridge and John Ruffolo’s Maverix to grow influencer marketing business
Co-CEOs of Viral Nation Joe Gagliese (left) and Mathew Micheli pose for a photograph at their offices in Mississauga, Ont., on Friday, April 8, 2022. (Christopher Katsarov/The Globe and Mail)
u.s. business
Purdue Pharma, U.S. states agree to new opioid settlement
FILE PHOTO: A pharmacist holds prescription painkiller OxyContin, 40mg pills, made by Purdue Pharma L.D. at a local pharmacy, in Provo, Utah, U.S., April 25, 2017. REUTERS/George Frey/File Photo
world
U.S. cannabis industry turns to ‘bud porn’ for an edge in highly competitive market
report on business
Regulators looking for ways to tackle increase of online securities fraud: report
A woman uses her computer keyboard to type while surfing the internet in North Vancouver, B.C., Dec. 19, 2012. The organization that oversees junior hockey on P.E.I. had admitted to mishandling its reaction to a racist act at a hockey game last month. THE CANADIAN PRESS/Jonathan Hayward
life
Advertisers obsessed with youth are missing out on a large and lucrative market
Happy senior man taking selfie while listening music with headphones - Hipster mature male having fun using mobile smartphone playlist apps - technology and elderly lifestyle people concept
advisor stocks
How the new equity crowdfunding rules are benefiting startups and investors
Coworkers working in modern co-working space in Scandinavia. Multi-ethnic group of young business professionals, start-up establishers, freelancers working and developing together.
international business
Google, Meta dominate as digital propels global advertising growth, according to forecasts
FILE PHOTO: The logo for Google LLC is seen at the Google Store Chelsea in Manhattan, New York City, U.S., November 17, 2021. REUTERS/Andrew Kelly/File Photo
your practice
How women advisors, clients are working through disproportionate financial impact of COVID-19
Young woman with braided hair sitting on the sofa, looking on her smart phone. Paying bills on the phone, checking her finance on the phone app. Millenial generation uses new and improved ways of dealnig with money. Everything can be done over the phone, the need of going to a bank is no longer here. Young generations are paying bills, transferring money, checking their balance and other things, all over the phone financial and bank apps.
report on business
Why more entrepreneurs are riding the rising social commerce wave
Monika Mann loves candles and fresh flowers. While at home during the pandemic she began making candles and her products were an instant hit on social media. She now works on her creations full-time from her home in Toronto, Ontario on October 15, 2021. These are for a small business article about using social media for e-commerce. (Photo by Peter Power for The Globe and Mail)
opinion
Why key aspects of the client-focused reforms may be dead on arrival
Jason Pereira
international business
TransUnion to buy Neustar for $3.1-billion as it seeks to expand into digital marketing
A new report from TransUnion shows delinquencies on non-mortgage loans are on the rise with Alberta seeing the highest jump. Todd Hirsch, Chief Economist at ATB Financial joins The Close to break down the numbers.
international business
Advertising company WPP beats expectations as growth rebounds to pre-pandemic levels
FILE PHOTO: Branding signage for WPP, the largest global advertising and public relations agency at their offices in London, Britain, July 17, 2019. REUTERS/Toby Melville
opinion
Why more advisors at banks are looking to go independent
Jason Pereira
world
Remington offers $33-million to families of Sandy Hook school shooting victims
FILE PHOTO: A Bushmaster Firearms LLC, AR-15 rifle that was found at Sandy Hook Elementary School in Newtown, Connecticut, is pictured in this evidence photo released by the Connecticut State Police, U.S. on December 27, 2013. Courtesy Connecticut State Police/Handout via REUTERS ATTENTION EDITORS - THIS IMAGE WAS PROVIDED BY A THIRD PARTY. EDITORIAL USE ONLY/File Photo
resume review
After a travel industry layoff, this marketing manager seeks a new role
A digital sign with the message "Do Not Travel" sits on the median as motorists travel on the Sea-to-Sky highway between Horseshoe Bay and Lions Bay, B.C., on Friday, April 23, 2021. Non-essential travel is being restricted between three regional zones in British Columbia to try and curb the spread of COVID-19. THE CANADIAN PRESS/Darryl Dyck
opinion
How artificial intelligence frees advisors to focus on what they do best
Kevin Mulhern
international business
Chocolate-makers mine social media to develop their Easter strategy
Chocolate rabbits taken from the mold are lined up at the production facility of the Szamos Marzipan Confectionery Company in Pilisvorosvar, 20 kms northeast of Budapest, Hungary, Wednesday, Feb. 20, 2019, in preparation for Easter. (Zsolt Szigetvary/MTI via AP)
obituary
Jingle king Syd Kessler produced ‘Four-three-nine-oh-oh-oh-oh Pizza Nova’ and many others
Advertising executive Syd Kessler. In 1994, he created The Kessler Group to address a growing need in the advertising community to move away from the broadcast advertising model, with its inherent inability to deliver measurable results, to a new advertising model called narrowcasting. The Kessler Group secured contracts with such notable American firms as Dow Jones, Walmart and US West. On the heels of this success, Syd became Co-Director of KPMG e-commerce practice in 1997. Syd was also inducted into the Marketing Hall of Legends. Courtesy of the Family
advisor news
What needs to be done to bring more women into the investment industry?
Shot of a young businesswoman looking out the window in an office
advisor news
Globe Advisor’s Best of 2020: Top 10 practice management concerns
Businessman using mobile smartphone and icon network connection data with growth graph customer, digital marketing, banking and payment online, analysis and planning of business.