Skip to main content
Complete Olympic Games coverage at your fingertips
Your inside track on the Olympic Games
Enjoy unlimited digital access
$1.99
per week for 24 weeks
Complete Olympic Games coverage at your fingertips
Your inside track onthe Olympics Games
$1.99
per week
for 24 weeks
// //

Amazon CEO Jeff Bezos speaks at the the Amazon re:MARS convention in Las Vegas, June 6, 2019.

John Locher/The Associated Press

An auction for a ride into space next month alongside Jeff Bezos and his brother ended with a winning US$28-million bid Saturday.

The Amazon founder’s rocket company, Blue Origin, did not disclose the winner’s name following the live online auction. The identity will be revealed in a couple weeks – closer to the brief up-and-down flight from West Texas on July 20, the 52nd anniversary of Neil Armstrong and Buzz Aldrin’s moon landing.

It will be the first launch of Blue Origin’s New Shepard rocket with people on board, kicking off the company’s space tourism business. Fifteen previous test flights of the reusable rocket and capsule since 2015 – short hops lasting about 10 minutes – were all successful.

Story continues below advertisement

Saturday’s auction followed more than a month of online bidding that reached US$4.8-million by Friday. More than 7,500 people from 159 countries registered to bid, according to Blue Origin. More than 20 bidders – the high rollers – took part in Saturday’s auction.

Mr. Bezos announced Monday that he and his younger brother, Mark, would be on board New Shepard’s first crew flight; the news quickly boosted bidding. The winning amount is being donated to Blue Origin’s Club for the Future, an educational effort to promote science and tech among young people.

The completely automated capsule can carry up to six passengers, each with their own big window. Blue Origin’s top sales director, Ariane Cornell, said following the auction that the fourth and final seat on the debut crew flight will be announced soon.

Blue Origin has yet to open ticket sales to the public or divulge prices.

Your time is valuable. Have the Top Business Headlines newsletter conveniently delivered to your inbox in the morning or evening. Sign up today.

Your Globe

Build your personal news feed

  1. Follow topics and authors relevant to your reading interests.
  2. Check your Following feed daily, and never miss an article. Access your Following feed from your account menu at the top right corner of every page.

Follow topics related to this article:

View more suggestions in Following Read more about following topics and authors
Report an error
Due to technical reasons, we have temporarily removed commenting from our articles. We hope to have this fixed soon. Thank you for your patience. If you are looking to give feedback on our new site, please send it along to feedback@globeandmail.com. If you want to write a letter to the editor, please forward to letters@globeandmail.com.

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff.

We aim to create a safe and valuable space for discussion and debate. That means:

  • Treat others as you wish to be treated
  • Criticize ideas, not people
  • Stay on topic
  • Avoid the use of toxic and offensive language
  • Flag bad behaviour

If you do not see your comment posted immediately, it is being reviewed by the moderation team and may appear shortly, generally within an hour.

We aim to have all comments reviewed in a timely manner.

Comments that violate our community guidelines will not be posted.

UPDATED: Read our community guidelines here

Discussion loading ...

To view this site properly, enable cookies in your browser. Read our privacy policy to learn more.
How to enable cookies