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Online Broker Rankings

Results from The Globe's 2011 online brokerage satisfaction survey Add to ...

As part of the Globe and Mail's 13th annual ranking of online brokers, we asked readers to complete a survey about online investing. Here are some of the questions we asked, along with the replies for all brokers grouped together. Invitations to particpate in the survey were sent to selected visitors to the Report on Business and Globe Investor areas of globeandmail.com, and readers of Report on Business in The Globe and Mail.

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How happy are you with the services at your online broker?

Response

Count

Percentage of respondents

Very Happy

586

54.1%

Somewhat Happy

415

38.3%

Somewhat Unhappy

61

5.6%

Very Unhappy

22

2.0%

Total

1,084

100%







Would you recommend your online broker to others?

Response

Count

Percentage of respondents

Yes

951

87.7%

No

133

12.3%

Total

1,084

100%







Do you feel your online broker is...?

Response

Count

Percentage of respondents

Trying to help you invest successfully by offering lots of tools and services

637

58.8%

Just an order taker for buying and selling securities

447

41.2%

Total

1,084

100%







Which attribute is most important to you when dealing with an online broker?  (Choose one)

Response

Count

Percentage of respondents

Inexpensive commissions and fees

532

49.1%

Tools for researching securities and financial planning

169

15.6%

Fast trade execution

135

12.5%

A full range of investments, including a variety of bonds and mutual funds

125

11.5%

Detailed account information and performance reporting

76

7.0%

A sophisticated website

47

4.3%

Total

1,084

100%





In general, do you find your online broker's services easy or difficult to use?

Response

Count

Percentage of respondents

Very easy to use

592

54.6%

Somewhat easy

359

33.1%

Neither easy nor difficult

87

8.0%

Somewhat difficult

38

3.5%

Very difficult to use

8

0.7%

Responding Total

1,084

100.0%

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