As part of the Globe and Mail's 13th annual ranking of online brokers, we asked readers to complete a survey about online investing. Here are some of the questions we asked, along with the replies for all brokers grouped together. Invitations to particpate in the survey were sent to selected visitors to the Report on Business and Globe Investor areas of globeandmail.com, and readers of Report on Business in The Globe and Mail.
|
|
How happy are you with the services at your online broker?
|
Response |
Count |
Percentage of respondents |
|
Very Happy |
586 |
54.1% |
|
Somewhat Happy |
415 |
38.3% |
|
Somewhat Unhappy |
61 |
5.6% |
|
Very Unhappy |
22 |
2.0% |
|
Total |
1,084 |
100% |
|
|
Would you recommend your online broker to others?
|
Response |
Count |
Percentage of respondents |
|
Yes |
951 |
87.7% |
|
No |
133 |
12.3% |
|
Total |
1,084 |
100% |
|
|
Do you feel your online broker is...?
|
Response |
Count |
Percentage of respondents |
|
Trying to help you invest successfully by offering lots of tools and services |
637 |
58.8% |
|
Just an order taker for buying and selling securities |
447 |
41.2% |
|
Total |
1,084 |
100% |
|
|
Which attribute is most important to you when dealing with an online broker? (Choose one)
|
Response |
Count |
Percentage of respondents |
|
Inexpensive commissions and fees |
532 |
49.1% |
|
Tools for researching securities and financial planning |
169 |
15.6% |
|
Fast trade execution |
135 |
12.5% |
|
A full range of investments, including a variety of bonds and mutual funds |
125 |
11.5% |
|
Detailed account information and performance reporting |
76 |
7.0% |
|
A sophisticated website |
47 |
4.3% |
|
Total |
1,084 |
100% |
In general, do you find your online broker's services easy or difficult to use?
|
Response |
Count |
Percentage of respondents |
|
Very easy to use |
592 |
54.6% |
|
Somewhat easy |
359 |
33.1% |
|
Neither easy nor difficult |
87 |
8.0% |
|
Somewhat difficult |
38 |
3.5% |
|
Very difficult to use |
8 |
0.7% |
|
Responding Total |
1,084 |
100.0% |