Rural goods retailer Tractor Supply (NASDAQ:TSCO) will be announcing earnings results tomorrow before market hours. Here's what to look for.

Last quarter Tractor Supply reported revenues of $3.41 billion, up 4.3% year on year, missing analyst expectations by 1.7%. It was a slower quarter for the company, with a miss of analysts' revenue estimates and full-year revenue guidance missing analysts' expectations.

Is Tractor Supply buy or sell heading into the earnings? Read our full analysis here, it's free.

This quarter analysts are expecting Tractor Supply's revenue to decline 8.1% year on year to $3.68 billion, a deceleration on the 20.7% year-over-year increase in revenue the company had recorded in the same quarter last year. Adjusted earnings are expected to come in at $2.22 per share.

The analysts covering the company have been growing increasingly bearish about the business heading into the earnings, with revenue estimates seeing five downward revisions over the last thirty days. The company missed Wall St's revenue estimates four times over the last two years.

Looking at Tractor Supply's peers in the consumer retail segment, some of them have already reported Q4 earnings results, giving us a hint of what we can expect. CarMax's revenues decreased 5.5% year on year, missing analyst estimates by 2.5% and Monro reported revenue decline of 5.2% year on year, missing analyst estimates by 2.2%. CarMax traded up 5.6% on the results, Monro was flat on the results.

Read our full analysis of CarMax's results here and Monro's results here.

Stocks have faced challenges as investors prioritize near-term cash flows and while some of the consumer retail stocks have fared somewhat better, they have not been spared, with share price declining 3.6% over the last month. Tractor Supply is up 5.4% during the same time, and is heading into the earnings with analyst price target of $223.7, compared to share price of $228.2.

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The author has no position in any of the stocks mentioned.