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As MFA Issues Puts Programmatic Curation Center Stage, Omnicom Media Group's SSP Standardization Initiative Assures Premium Inventory That Delivers on Value and Values Mandates

PR Newswire - Tue Oct 17, 2023

OMG's Council on Accountability and Standards (CASA) Continues to Turn Up the Heat on Transparency and Safety During Advertising Week

NEW YORK, Oct. 17, 2023 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) has launched an SSP Standardization Initiative to drive practices and capabilities that will increase advertiser ROI and brand safety for SSP investment by enabling buyers to curate premium inventory at scale. 

Read more at prnewswire.com

Provided Content: Content provided by PR Newswire. The Globe and Mail was not involved, and material was not reviewed prior to publication.

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