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On August 12, The Bay invited 250 guests to preview the launch of moon - a new collection by the Mimran Group. Special guests included Leigh Lezark of The Misshapes. Text by Laura Serra, photos by Jennifer Roberts for The Globe and Mail.

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Shan Sarwar, Angela Young (centre) and Alexis HonceJENNIFER ROBERTS

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Zoe MimranJENNIFER ROBERTS

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Coleen Thompson (left), Becky Simpson and Andrea PachecoJENNIFER ROBERTS

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Yilma Campbell (left), David LuBotta and Zac HobsonJENNIFER ROBERTS

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Saul (left), Tamara and Jordin Mimran

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Patrick Dickinson, Mary Turner (centre) and Jacqui SimpsonJENNIFER ROBERTS

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Lisa Weagle (left) and Laura VarcoeJENNIFER ROBERTS

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Tania Aiello (left) and Jeanie TomaJENNIFER ROBERTS

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Stephanie Churma (left) and Miranda FurtadoJENNIFER ROBERTS

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Nelia Belkova (left) and Citlally MacielJENNIFER ROBERTS

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Alison Lawler-Dean (left) and Afiya FranciscoJENNIFER ROBERTS

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The new moon collection was presented by the Mimran Group and is described as, 'aspirations of the modern, evolution of the classic, truth from design, the attitude of the future.'JENNIFER ROBERTS

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