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Toronto mayoral candidate Rob Ford.

Resume: City councillor for Ward 2 (Etobicoke North) since 2000, chief financial officer of his family's business, Deco Labels & Tags

Platform highlights:

-controlling city spending, in part by cutting the number of councillors in half and reducing councillors' expenses

-hiring 100 additional police officers

-contracting out garbage collection and making TTC an essential service

-abolishing both the vehicle registration tax and the land transfer taxes

A sample from his campaign literature: "His focus on ensuring transparency and accountability in public spending, setting an example for excellence in customer service, and his passion for making sure tax dollars are spent on the things people and families need most has marked him as a leader on council."