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A bullfighter "picador" looks at a Gavira's ranch fighting bull during a bullfight at Las Ventas bullring in Madrid, Spain, Sunday, Aug. 9, 2015.Francisco Seco/The Associated Press

A Spanish mayor says a man has died after being gored while videoing a bull-run with his cellphone.

Jesus Hijosa, mayor for the central town of Villaseca de la Sagra, said Monday the man was filming the run at the town festival around 1:30 a.m. Sunday and did not notice that one of the bulls was heading for him. He was gored in the neck and thigh. He died later Sunday in a hospital in the nearby city of Toledo.

The victim was identified as a 32-year-old man from a neighbouring town.

His was the fourth death by goring in town festivals so far this year in Spain.

Bull runs are a traditional part of summer festivals across Spain, the most famous being San Fermin in Pamplona.

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