Ron Grey, Senior Vice President of Great Place to Work in Canada
Welcome to the new era of "big data" and advanced analytics for people management! Early adopters are already transforming their vast data assets into competitive business insights for culture change and more effective talent management that drives stronger business results.
Big data is not about the increasingly diverse and voluminous amounts of data that inundate organizations today, but rather about how it is used to predict critical relationships between people, culture and performance.
Great Place to Work® systematically links employee survey and culture assessment data with key performance indicators (KPIs), e.g., financial, operational, customer and employee, to statistically predict what's most important to business success, i.e., the "key drivers". Armed with hard, empirical evidence, business leaders are guided and motivated to design and implement focused and effective internal changes that will optimize desired business outcomes.
No longer confined to data "geeks" or some passing fad, big data and advanced people analytics are quickly becoming the new norm for astute business leaders striving for continuous improvement and competitive advantage.
A perfect example comes from H&M Canada, the local subsidiary of the world's second largest global clothing retailer. By applying advanced people analytics, Great Place to Work® statistically linked employee perceptions with culture management practices and business results; and provided H&M stores nationwide with empirical roadmaps for significantly enhancing their overall revenues, sales productivity, customer service, employee retention and well-being.
To conduct a Great Place to Work® advanced analytics study, please call (866) 712-0630
This content was produced by Randall Anthony Communications, in partnership with The Globe and Mail's advertising department. The Globe's editorial department was not involved in it's creation.