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The Waterloo, Ont., company's gathering was subdued as its CEO promised that the company will pursue every avenue to add value.

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BlackBerry Ltd. CEO Thorsten Heins, left, talks with chief financial officer Brian Bidulka during the company’s annual general meeting in Waterloo, Ont. Mr. Heins asked for shareholders’ patience, saying his efforts to revive the company’s fortunes were difficult and far from complete.J.P. MOCZULSKI/The Globe and Mail

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Investors and members of the media arrive for BlackBerry's annual general meeting. Shareholders approved the company’s plan to change its name to BlackBerry Ltd. from Research In Motion Ltd.GEOFF ROBINS/The Canadian Press

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BlackBerry employees demonstrate the company's new BlackBerry 10 devices at the meeting. The company plans to unveil more devices that run on its all-new BlackBerry 10 operating system over the next eight months.GEOFF ROBINS/The Canadian Press

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CEO Thorsten Heins told shareholders at the meeting that ‘BlackBerry will pursue every opportunity to create value for shareholders.’GEOFF ROBINS/The Canadian Press

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BlackBerry chairwoman Barbara Stymiest speaks at the company's annual meeting. Less than two weeks ago, the company reported that the sales of its new BlackBerry 10 line of smartphones fell short of analysts’ expectations in the quarter ended June 1.JON BLACKER/Reuters

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The mood at BlackBerry’s annual general meeting was decidedly restrained compared with the atmosphere at its launch events earlier this year.JON BLACKER/Reuters

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