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Marketing

Environmental Defence's Copenhagen conference spot depicts kids protesting climate change. PSA for an initiative from Environmental Defence, Moms for Climate Change.

Created

Climate-change kids

Environmental awareness campaign pits pint-sized protesters against riot police Nov 03, 2009 4:13AM EST

Israel Holds First International Wine Exhibition

Noted

A reason to celebrate

Australian winery launches Canadian campaign worth $2-million Nov 03, 2009 4:13AM EST

CMA 2009 Direct Marketing Conference

Quoted

Manipulation frustration

Consumers are no puppets, bank president tells marketing conference Nov 03, 2009 4:14AM EST

Bald Media, an upstart company that sends bald models to the streets and into trade shows with their heads spray-painted with corporate messages.

Bold, bald statements

Toronto marketing company puts your corporate message on a bald man Nov 03, 2009 4:13AM EST

UK's Dept of Health ad on how to protect against H1N1.

Adhocracy

In the battle against H1N1, these ads are different strains

Changing behaviour is not like selling soap. But each territory has its own approach Nov 03, 2009 4:13AM EST

Ad giant WPP sees ‘less worse' conditions

Increased corporate confidence, however, ‘still not transferring to their cheque-writing hands' Nov 01, 2009 3:09PM EST

No outside buyer, CanWest shuffles National Post

Cost to close paper deemed prohibitive Nov 03, 2009 4:08AM EST

New rules ban ads depicting unsafe driving

Speeding and car chases among the practices deemed unacceptable in guidelines handed down by Advertising Standards Canada Oct 31, 2009 2:58AM EDT

Ad woes weigh on Interpublic

Profit more than halved as clients refuse to spend on major marketing campaigns Oct 28, 2009 4:33PM EDT

Lost boys, lost diaries and other marketing mistakes

When tricks are used to tug at our heart strings, it can backfire in a big way Oct 28, 2009 4:36PM EDT

Disney expands refunds on ‘Baby Einstein' DVDs

Company responds to challenges about the legitimacy of its educational claims Oct 25, 2009 2:39PM EDT

Created
Ghouls gone wild

It's freaky. It's funny. It's the marketing campaign for Toronto Zombie Walk

ads for this year's Zombie Walk in Toronto.
Noted
The truth is out there

Secrecy surrounds a new spot by Metro supermarkets

Actor David Duchovny talks during a seminar on independent films at the Paris Las Vegas during ShoWest, the official convention of the National Association of Theatre Owners.
Quoted
No guts, no glory

In his new book, CBC Radio's Terry O'Reilly talks about the risks and rewards of offbeat ads

May 28/ 2009 - Terry O'Reilly at Pirate is photographed at his studios in Toronto, Ont. May 28/2009. .O'Reilly runs his own agency and also writes and narrates a series called The Age of Persuasion for the CBC. Photo by Kevin Van Paassen/The Globe and Mail May 28/2009
30-second spot
A KFC giveaway with lots of fine print

Canadian outlets won't repeat the mistakes of their Oprah-loving American counterparts

Adhocracy
Why click when you can scan your way to ad messages?

Special barcodes let consumers on the go connect instantly to a marketer's mobile site

A man passes by an advertisement with designs of QR codes in Tokyo, Thursday, April 19, 2007.
Created
Hidden fees, naked wieners

Up and coming wireless company Wind Mobile pokes the big boys with a cheeky campaign.
Noted
The art of misdirection

Subaru, which is promoting its Outback through a campaign advertising laundry detergent.
Quoted
Food with feeling

Metro supermarkets makes an appeal for the heart with its first branded TV spot.
30-second spot
Dispatches from the world of media and advertising

Sex Pistols threatening a British ice cream company for their God Save the Cream campaign.
Watering down health claims

Britain’s Advertising Standards Authority muscles in on Coca-Cola’s Vitaminwater campaign

Quoted
Mad Men meets Lost

Long-time creative director takes aim at the ad world with comic film Eating Buccaneers

Still from the film Eating Buccaneers , directed by Bill Keenan