Go to Report On Business

 

Marketing

Featured:

Sunnybrook campaign.
Adhocracy

Tears are not enough – it's also about the brand

In a competitive sector, charities must strive hard to forge an emotional connection Nov 21, 2009 2:59AM EST

Rethink's newest spot for Vancouver's Science World.
Created

Yummy grammies

Who knew science could be so sexy-pie? Nov 21, 2009 2:59AM EST

Kraft Canada Launches Packaging Reclamation Program
Noted

Waste not, want not

Kraft campaign has kids dumpster diving for a cause Nov 21, 2009 2:59AM EST

June 16/ 2009 - 'WHATSINYOURBUDGET.ca' button shot in studio at 444 Front Street West in Toronto, Ont. June 16/2009. Photo by Kevin Van Paassen/The Globe and Mail June 16/2009 Story details: Hey, that's not a real baby. Just because Persuasion has been marinating in the advertising business for the past year, don't go thinking that we can't tell the difference between a true tot and a fake ceramic carpet crawler smoking a big, fat cigarette. This particular baby popped up as a teaser for Elemental, a Toronto ad agency, accompanied by this copy line: 'Advertisers have done a lot of wrong.' How brave. 'The whole idea was to create a sense of curiosity,' says Elemental founder Brent Wardrop. As it happens, the baby is a front for a microsite, whatsinyourbudget.ca, which invites chief marketing officers and their like to submit a business problem. If selected, Elemental will provide all strategies and creative services free of charge.
Quoted

If only they believed

Offered $300,000 in free advertising services, few take the bait Nov 21, 2009 2:59AM EST

Oprah Winfrey announces during a live broadcast of The Oprah Winfrey Show in Chicago on Friday that her daytime television show will end its run in 2011.

Show's not over for Oprah brand

Popular talk show may end, but $2.7-billion media empire will continue to influence how we think and what we buy Nov 21, 2009 3:01AM EST

Konrad von Finckenstein 'sick' and Jim Shaw 'tired'

CEO of Shaw Communications says it's time to move on from fight between broadcasters, cable and satellite firms Nov 20, 2009 9:38PM EST

Cosmos may sweeten Cossette bid

Agency willing to go to $8.10 per share, depending on review of books Nov 20, 2009 5:53PM EST

La Presse strikes deal with three more unions

North America's biggest French-language broadsheet had threatened to close its doors unless contract deals were reached Nov 20, 2009 1:47PM EST

Wireless

Telus sues Rogers over ad claims

Alleges rival carrier’s ads claiming network superiority are false. Rogers doesn’t back down Nov 19, 2009 11:55AM EST

Goldman's PR efforts undermined by promotions

Reports says 272 executives will be in line for fatter bonuses after becoming managing directors Nov 19, 2009 7:53PM EST

Agencies see small ad market lift

WPP's Sorrell sees continuation of “less worse” trend Nov 19, 2009 7:07AM EST

30-second spot
iAnnoy

Apple plans app that could prevent devices from working unless user watches an ad

Customers try out Apple iTouch at San Francisco retail store
Noted
Smart move for small business

‘Moving billboard' a fraction of the cost of traditional advertising

Toronto Christy Cook gets a discount on a car lease for wrapping her Smart Car in an ad for her company
Adhocracy
Meet the Mad Men of Prince Edward County

Alcohol-fuelled lunches. Strip clubs. Broken marriages. Three veterans of the ad world tell it like it really was – and how everything has changed.

Veteran ad men, left to right, Brian Harrod, Ian Mirlin and Geoffrey Bailey grab a coffee on the back deck of Mr. Harrod's home in Ontario's Prince Edward C
Created
Volkswagen's candid camera

Car maker's Stockholm stunts go viral

viral campaign by VW tries to change behaviour by making environmentalism and healthy actions fun.
30-second spot
No toys for those who smoke

Santa Claus Parade pro bono creative is nice, with a hint of naughty

Cossette�s 'naughty or nice,' ambient work, which involved placing sticker decals near No Smoking, No Parking and No Loitering signs to remind people that Santa is coming so they�d better be good.
Quoted
Ditching the pitch

Sometimes a marketer needs to give it a rest

Adhocracy
Seeding change at GE

With patience, chief marketer's imagination takes root at storied company

BETH COMSTOCK
Created
Parking enforcement

An upside-down Mercedes is turning heads and opening doors at IronKore fitness centre

A 1989 Mercedes model 190 lies overturned in a parking lot opposite Iron Kore in the Junction district of Toronto, as part of a promotion for the newly opened fitness center.
Noted
Making Lemonade

When life hands ad copywriters lemons, some of them make movies

documentary Lemonade