Featured:
Created
Climate-change kids
Environmental awareness campaign pits pint-sized protesters against riot police
Adhocracy
In the battle against H1N1, these ads are different strains
Changing behaviour is not like selling soap. But each territory has its own approach
Ad giant WPP sees ‘less worse' conditions
Increased corporate confidence, however, ‘still not transferring to their cheque-writing hands'
No outside buyer, CanWest shuffles National Post
Cost to close paper deemed prohibitive
New rules ban ads depicting unsafe driving
Speeding and car chases among the practices deemed unacceptable in guidelines handed down by Advertising Standards Canada
Ad woes weigh on Interpublic
Profit more than halved as clients refuse to spend on major marketing campaigns
Lost boys, lost diaries and other marketing mistakes
When tricks are used to tug at our heart strings, it can backfire in a big way
Disney expands refunds on ‘Baby Einstein' DVDs
Company responds to challenges about the legitimacy of its educational claims
Reports
Resources
Marketers
Media
Branding/Sponsorship
Sponsored Links
Created
Ghouls gone wild
It's freaky. It's funny. It's the marketing campaign for Toronto Zombie Walk
Quoted
No guts, no glory
In his new book, CBC Radio's Terry O'Reilly talks about the risks and rewards of offbeat ads
30-second spot
A KFC giveaway with lots of fine print
Canadian outlets won't repeat the mistakes of their Oprah-loving American counterparts
Adhocracy
Why click when you can scan your way to ad messages?
Special barcodes let consumers on the go connect instantly to a marketer's mobile site
Created
Hidden fees, naked wieners
Noted
The art of misdirection
Quoted
Food with feeling
30-second spot
Dispatches from the world of media and advertising
Watering down health claims
Britain’s Advertising Standards Authority muscles in on Coca-Cola’s Vitaminwater campaign
Quoted
Mad Men meets Lost
Long-time creative director takes aim at the ad world with comic film Eating Buccaneers