POM Wonderful, U.S. regulator duke it out over health claims
Judge rules juice, supplement firm made ‘deceptive claims in some advertisements,’ but stops short of demanding FDA-style standards
30-second spots
Barbie and Bratz battle over bald dolls
Barbie’s limited edition doll will be sent to kids in hospital while Bratz dolls will be sold in stores
Adhocracy
Ogilvy's Sutherland makes a rational case for brain science
Marketers need to understand how people make decisions if they want to influence them
Advocacy
TD first Canadian bank to join ‘It Gets Better’ project
Video features bank chief executive officer Ed Clark
Adhocracy
A new twist on tried-and-true brews
As beer makers see their market share decline, they’re ramping up their introduction of flavoured beers to entice wine and spirits drinkers
Pepsi reviving taste challenge marketing campaign
Blind taste test meant to show consumers’ preference for its fizzy drink against competitor Coca-Cola
30-second spots
Push is on for flavoured brewskis
1. The beer industry has a jealous streak. The companies who make the frothy quaff are tired of customers whose eyes wander to mixed drinks and spritzers. The response? More flavoured beer. This week, Labatt Brewing Co. Ltd. announced Bud Light Lime drinkers will have a new, baffling flavour to try: Bud Light Lime Mojito, for those whose beer is not minty enough. Other brewers are making similar moves for summer: in April, Molson Coors Brewing Co. launched Coors Light Iced T in Canada.
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