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Johnson & Johnson hunk croons personal apology to tampon users Add to ...

If you had to go without your favourite brand of feminine hygiene product for more than a year, would a personalized apology delivered in the form of a power ballad sung by a hunky guy make you feel any better?

A two-minute online video from o.b. tampons seems to be putting a smile on the faces of disenchanted fans of the Johnson & Johnson Inc. brand, whose struggles with a long-running but undisclosed production issue and the discontinuation of a popular product line prompted calls over the past year for a companywide boycott. (Or, in the words of a grassroots online campaign, a “girlcott.”)

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