Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Over the weekend, Procter & Gamble Co. launched its new global campaign for the Sochi Games. (P&G Canada)
Over the weekend, Procter & Gamble Co. launched its new global campaign for the Sochi Games. (P&G Canada)

The Mix

P&G’s Olympic strategy: Stick with what works Add to ...

Procter & Gamble Co. is renewing its successful Olympic advertising strategy, focusing on the moms who help athletes succeed.

Over the weekend, the worldwide Olympic sponsor launched its new global campaign for the Sochi Games. Once again, its emotional commercial touts the company (which owns brands such as Pampers, Duracell and Tide) as a “proud sponsor of Moms.”

More Related to this Story

It’s a strategy that has paid off for P&G: The company said its similar campaign for the 2012 Summer Olympics in London boosted its sales by roughly $500-million (U.S.). Due to the narrower appeal of the Winter Games, the company forecasts about one-third of that sales increase from the Sochi campaign, according to a report from Reuters.

The campaign is focusing on markets such as Russia, the U.S., China, and of course, Canada.

Check it out before checking in

Google Inc. is giving hotels a new way to open their doors to prospective customers. Hotel chains will begin using Google’s “Street View” tool to give 360-degree tours of their rooms and facilities as a way of advertising themselves on the Web, according to The Associated Press.

Street View cars take a 360-degree range of photos, allowing Web browsers to glimpse streets and buildings around the world.

Now, Best Western is among hotel chains using the same type of photos to give customers a virtual look at its hotel rooms. Google has also paired with Carlson Rezidor Hotel Group, which owns Radisson hotels and Country Inns & Suites. Street View photos of hotel interiors in the U.S. and Canada will include room tours, lobbies and on-site bars and restaurants.

Google has been testing this feature for hotels since 2012, and is now working with hotels to expand the service.

Follow on Twitter: @susinsky

 
  • GOOG-Q
  • PG-N
Live Discussion of GOOG on StockTwits
More Discussion on GOOG-Q
Live Discussion of PG on StockTwits
More Discussion on PG-N

More Related to this Story

Topics:

In the know

Most popular video »

Highlights

More from The Globe and Mail

Most Popular Stories