The Top 10 most valuable NHL brands

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According to Brand Finance Plc, the latest labour dispute has been bad news for the NHL brand, which has lost more than a quarter of its value, falling to $1.15-billion (U.S.) compared to $1.6-billion this summer.

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NO. 1: Montreal Canadiens.
Brand value: $108-million (U.S.).
Goalie Carey Price scrapes up the ice in his goal crease before playing the Vancouver Canucks during an NHL game in Vancouver, March 10, 2012.
(DARRYL DYCK/THE CANADIAN PRESS)
NO. 2: Toronto Maple Leafs.
Brand value: $105-million.
Goaltender James Reimer reacts at the final buzzer as his team loses 4-1 to Montreal Canadiens in their final game of the season in NHL action in Toronto on April 9, 2011.
(Chris Young/THE CANADIAN PRESS)
NO. 3: New York Rangers.
Brand value: $83-million.
Goalie Henrik Lundqvist makes a save against the Ottawa Senators during the third period of Game 6 of their NHL Eastern Conference quarter-final playoff game in Ottawa, April 23, 2012.
(CHRIS WATTIE/REUTERS)
NO. 4: Vancouver Canucks.
Brand value: $81-million.
Henrik Sedin, left, and teammate Ryan Kessler.
(Paul Vernon/AP)
NO. 5: Chicago Blackhawks.
Brand value: $52-million.
Goalie Cristobal Huet looks on during the first period of a pre-season NHL hockey game against the Minnesota Wild in Chicago Sept. 25, 2009.
(Charles Cherney/The Associated Press)
NO. 6: Pittsburgh Penguins.
Brand value: $52-million.
Captain Sidney Crosby skates during an informal workout with teammates at the Iceoplex in Canonsburg, Pa., Oct. 11, 2012.
(Associated Press)
NO. 7: Detroit Red Wings.
Brand value: $51-million.
Darren Helm and fans celebrate his goal against the San Jose Sharks during the third period of Game 4 in their NHL Western Conference semifinal hockey playoff in Detroit May 6, 2011.
(REBECCA COOK/REUTERS)
NO. 8: Boston Bruins.
Brand value: $48-million. Tyler Seguin plays during an NHL game against the Toronto Maple Leafs in Boston March 19, 2012.
(Winslow Townson/AP)
NO. 9: Ottawa Senators.
Brand value: $39-million.
Bobby Butler gets hit from behind by New York Rangers' Ruslan Fedotenko during the first period of Game 3 of first-round NHL Stanley Cup playoff action at the Scotiabank Place in Ottawa April 16, 2012.
(Sean Kilpatrick/THE CANADIAN PRESS)
NO. 10: Philadelphia Flyers.
Brand value: $39-million.
Winger Scott Hartnell, left, checks Toronto Maple Leafs defenceman Korbinian Holzer during the first period of their NHL pre-season hockey game in Philadelphia, Penn., Sept. 21, 2011.
(TIM SHAFFER/REUTERS)