French auto maker PSA Peugeot Citroën announced 8,000 job cuts and the closure of an assembly plant as it struggles with mounting losses, in a move that could hasten a wave of restructuring in western Europe.
The Aulnay plant near Paris, which employs more than 3,000 workers, will halt in 2014 as part of a drive to reorganize Peugeot’s under-used domestic production capacity, the company said on Thursday.
It will be the first car plant to cease production in France for 20 years, posing a challenge to new Socialist President Francois Hollande’s objective of reviving industrial production.
The government said in a statement it would present a plan to support the car industry on July 25, and would ensure that Peugeot finds an alternative solution for all workers who lose their jobs at Aulnay.
A second factory in the western city of Rennes will shed 1,400 of its 5,600 jobs as the company downsizes in response to shrinking demand for larger cars such as the Peugeot 508 and Citroen C5. Some 3,600 non-assembly jobs will also be scrapped across the company.
“I am fully aware of the seriousness of today’s announcements,” Chief Executive Philippe Varin said in a statement. “The depth and persistence of the crisis impacting our business in Europe have now made this reorganisation project indispensable.”
Peugeot said it would post a net loss in the first half and a €700 million ($857.5-million U.S.) operating loss for the core car-making division.
The manufacturing operations are burning €200-million a month, with cash flow not expected to turn positive until 2015, the company said.
“People were not expecting them to consume cash at such an alarming rate for such a long time,” said Erich Hauser, a London-based auto analyst with Credit Suisse.
“This is a company that has run out of options,” he said. “Peugeot has lost the plot in European small cars, which were its traditional mainstay.”
Shares in Peugeot rose as much as 2 per cent in early trading on Thursday but were little changed by 08:06 a.m. British time.
The stock has plunged 32 per cent since January 1, wiping €1.2-billion off the struggling automaker’s market value. General Motors bought a 7 per cent Peugeot stake in March as part of a far-reaching alliance plan announced the previous month.
Unlike Volkswagen, the French automaker is heavily exposed to southern European markets worst hit by the region’s debt crisis – and lacks its German rival’s export success or the support of a low-cost brand like Renault’s Dacia, produced in Romania.
Paris-based Peugeot last week posted a 13 per cent decline in first-half sales to 1.62 million light vehicles – contrasting with a more modest 3.3 per cent decline reported by Renault and a 10 per cent gain for the VW brand.
Analysts said other manufacturers considering or engaged in restructuring include Renault, Fiat, and Opel, the ailing European arm of General Motors Co, as the European auto industry fights chronic overcapacity in a market that has shrunk by 20 per cent since 2007.
Fiat Industrial’s truck unit Iveco said on July 1 it will close five truck plants in three European countries by the end of the year to adapt to plummeting truck sales.
Carlos Ghosn, chief executive of Renault and its Japanese alliance partner Nissan Motor said in March that the first significant restructuring by a European manufacturer could open the floodgates to a rash of plant closures.
“The day somebody’s able to restructure heavily in Europe, it’s going to force all carmakers to do it,” he said.
Opel has said it aims to close its plant in Bochum, Germany, in 2017, but has offered to extend a pledge of no job cuts to 2016 in return for fresh wage concessions and union acceptance of the Bochum closure.
Peugeot executives had already outlined plans to close Aulnay in a document leaked to unions in June 2011, while warning that an announcement would be impossible before French elections which ended last month.
The latest measures are in addition to 6,000 job cuts announced last year, which included 2,500 external positions at subcontractors and service providers.
The company said it plans to convert the Aulnay site for other activities and seek new positions within the group for around half its workforce.
Peugeot executives had already outlined plans to close Aulnay in a document leaked to unions in June 2011 – while warning that an announcement would be impossible before French elections which ended last month.
Peugeot also struck a tentative deal with Italy’s Fiat on Wednesday to end the companies’ Sevelnord delivery-truck venture. Fiat will sell its half of the plant in northern France to Peugeot by the end of 2012 but keep a share of its production for another four years, under their draft agreement.
Workers at Sevelnord, which assembles the Peugeot Expert, Citroen Jumpy and Fiat Scudo commercial vans, were asked in May to agree to a pay freeze, hundreds of job cuts and other concessions or face possible closure.
Hollande’s government has accused former President Nicolas Sarkozy of having summoned Varin and told him to delay the factory closure until after a presidential election in April and May. Peugeot must tread carefully to convince government that the job cuts are a necessary response to the crisis.
Social Affairs Minister Marisol Touraine said on Thursday the job cuts were “unacceptable” from a company that had benefited from billions of euros in state support to the auto sector in recent years.
“We cannot accept something like this,” she told Europe 1 radio. A government expert appointed last month to examine Peugeot’s finances will report back in two weeks, she said.
But a statement from Prime Minister Jean-Marc Ayrault’s office did not challenge the closure decision. It said the government would verify that Peugeot delivered on a promise to help find jobs for the thousands of workers it is laying off.
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