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The Challenge

Stick to its knitting, or move in a whole new direction? Add to ...

Every week, we will seek out expert advice to help a small or medium-sized company overcome a key issue it is facing in its business.

It’s been a wild ride for Cate & Levi, a Toronto-based company that makes children’s toys and accessories using recycled sweaters.

Since it began selling its first hand puppets and stuffed toys more than three years ago, the company has seen sales grow to more than 40,000 units last year from fewer than 10,000 in 2009.

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