Michael Slaby, executive vice president and global practice chair of Edelman's Digital practice.
What are the most important social-media tools for small and medium-sized businesses? How do you get your message heard above others? How do you secure media coverage?
Your Business, the Globe and Mail's home for entrepreneurs, presented a live, one-hour webcast by the Direct Engagement Show on 'getting your message out above the din.'
Featured guest Michael Slaby is the executive vice president and global practice chair of Edelman's Digital practice. He has also led the communications and technology strategy for venture capital firm TomorrowVentures, and served as a technology and new media adviser to the Obama administration.
Mr. Slaby, along with Ontario Government Services Minister Harinder Takhar, took questions from Your Business editor Sean Stanleigh and CanadaOne.com managing editor Julie King on how you can get your message heard above your competition in today's crowded social-media universe.
Short clips will be posted in the days following the event.