With the introduction of the new Nike Method Concept mid-mallet putter, designers have created an iconic shape that blends art with science without sacrificing any of the Method technology's game-changing performance.
The art is in the profound shape. This radical shape has the appearance of a blade, yet plays like a mallet. This bold red front and the strong black back design exemplifies Nike.
The science is in the multi-material technology and the distinctive two body parts. The face of the putter is light, weighing only 90 grams. The body is heavy, weighing 200 grams. This innovative combination of the two sections results in a very high MOI-to-head ratio putter with a small mallet footprint. While the Nike Method Concept has a small mallet footprint, it provides the stability of the largest mallets in the game.
The lightweight aluminum face and a high-mass stainless steel body position the centre of gravity farther back in the head and lower to the sole, delivering a truer roll. As with the successful Nike Method putter franchise, the Method Concept also features Nike's polymetal groove technology that generates a faster forward roll at impact for increased accuracy.
"We are giving consumers something new and something better," said designer David Franklin. "There's a reason the shape is the way it is. It allows us to infuse vital science and powerful technology that delivers a very high MOI in a relatively small package."
The new Nike Method Concept putter will be available February 17, 2012 with a suggested retail price of CDN$229 for the standard 33-inch to 35-inch model and CDN$249 for the 43-inch model.
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