Social media
Many readers turned to social media for the latest updates from Ottawa – our goal was to make sure we delivered news to Canadians wherever they were.
There were a dozen people in the Globe’s Ottawa bureau at the time of the shooting. Within minutes, half of them ran from the building in one of two directions – toward the war memorial, where Cpl. Nathan Cirillo was killed, or toward Parliament, where Michael Zehaf-Bibeau was killed.
As our reporters delivered hundreds of instant dispatches via Twitter, our social media team compiled a Twitter list of Globe reporters covering the attack, which was embeddded in our main articles on the shooting and gave up-to-the-second updates from the ground.
The social team used this list and other Twitter searches to feed live updates through the newsroom, and to our website and mobile platforms. They were restrained and precise in providing news to our readers — delivering much needed facts amid an atmosphere of fear and rumour. For example, even as a government official tweeted that the soldier had died, we waited for independent confirmation from two sources before sending our own breaking news update.
The day after, as an outpouring of national pride followed a tense 24 hours, we compiled a round-up of Canadians rallying together on social media, and showing pride for their country and capital city.
What we know so far about the shootings in Ottawa:
- Police in pursuit of multiple shooters
- downtown buildings in lockdown
- Prime Minister is safe
Live coverage: http://trib.al/DNhtcQ5
Posted by The Globe and Mail on Wednesday, October 22, 2014
Mobile
The day of the shooting drew the largest audience ever to The Globe's iPhone app. We built and maintained this audience throughout the day using a specific, targeted alert strategy that focused on delivering the most critical imcremental news without overwhelming the reader with constant updates.
Newsletter
Regular templateEvening editionMorning edition
For the evening commuter, we assembled all of our coverage into a special edition newsletter. This involved some small tweaks to our standard newsletter template, which we then reused the next morning.