It's no longer just the brands driving the conversations on Twitter and Facebook. More and more companies are giving up the reins and letting fans, celebrities and influencers take over their sites
May 16, 2013
Even with the ‘alarming damage’ caused to its brand by the lockout, the National Hockey League is back in the good graces of its fans who - just four months ago - mocked and ridiculed it on social networks like Facebook and Twitter
May 02, 2013
By creating work environments that are more fluid, companies can drive better thinking and more creativity
Apr 18, 2013
Here’s how organizations are using social media to support movements and campaigns with effects far beyond initial expectations
Apr 04, 2013
Company blogs can be a highly efficient way for brands to communicate with consumers, from educating to dealing with crises to adding value
Mar 21, 2013
Social media and the Internet make everything happen faster, so here are some strategies for how your business can stay current
Feb 21, 2013
From Red Bull Stratos campaign’s record-breaking skydive to Pizza Hut’s perfume, brands made 2012 the year of storytelling
Dec 27, 2012
As consumers use the photo-sharing service in growing numbers, there's opportunity for companies to engage with them in innovative and engaging ways
Nov 29, 2012
Many signs are pointing to a significant boost in online shopping, finally
Nov 15, 2012
If Toronto Fashion Week wants to compete with previous events, social media and technology must play a big part in the experience
Oct 18, 2012
A combination of entrepreneurial spirit and timing led Mia Pearson to co-found North Strategic, a communications agency built on the belief that social needs to be integrated into everything you do.
A combination of entrepreneurial spirit and timing led Mia Pearson to co-found North Strategic, a communications agency built on the belief that social needs to be integrated into everything you do. A serial entrepreneur, Ms. Pearson left her position as regional president for Fleishman HIllard Canada, and co-founder and CEO of High Road Communications, to start a new company in an effort to set the standard in social PR.
Ms. Pearson is known as an innovator, a creative strategist, and a pioneer at fusing digital integration with traditional PR. Her focus on pushing the boundaries of conventional public relations and embracing new ideas and original thinking keeps her at the forefront of the industry. She works with clients to strategize and execute at the highest levels with some of the world's most exciting brands.
With nearly 20 years of integrated communications experience, Ms. Pearson has led some of the industry's best known launches and worked with clients such as Microsoft, LG, TELUS, Pepsico and Canadian Tire on some of their most complex issues and creative opportunities.
She sits on the advisory board for Marketing Magazine, the board of Trans Canada Trail, and she is a member of CATA's board of directors. Ms. Pearson is known for building high-performance teams, creating award-winning best-place-to-work environments, and turning around companies. She was recently named one of Canada's Top 100 Most Powerful Women in the corporate executive category.
Ms. Pearson is a regular speaker at industry events on the importance of personal branding and she is passionate about advancing the careers of women in business. A mother of two, she is an avid snowboarder and she loves spending time at her cottage on Georgian Bay.