As businesses search for the best candidates, it’s not just interns looking to impress prospective companies. Businesses must similarly appeal to applicants by offering an experience that stands out from the competition
Mar 06, 2014
Three campaigns creatively stood out by leveraging smart insights around conversations that would be happening at the Games
Feb 20, 2014
Brands can learn from the winners of these recent events to ensure they land on the right side of the line during the Olympics and the Oscars
Feb 06, 2014
For some brands, the mid-winter lull is a perfect opportunity to capitalize on the quiet and start making some noise
Jan 23, 2014
The anticipation makes CES an ideal – some would argue necessary – opportunity for upstart brands to make their mark in the competitive tech landscape.
Jan 09, 2014
Globe columnist Mia Pearson looks at the defining moments of 2013, noting the influential brands
Dec 26, 2013
Chairs at Christmas' have made their mark this holiday season, writes columnist Mia Pearson
Dec 12, 2013
Faced with this wave of almost real-time updates – was Ford’s attendance at the Argos game really breaking news? – many have begun asking: When is enough enough? As coverage of the mayoral mishaps keeps rolling in, have the public simply become ‘Rob Bored’ ?
Nov 28, 2013
Gone are the days of booking a getaway without first consulting user reviews. In a space once dominated by experts and travel writers, consumers are increasingly turning to the web to find the experience that suits their budget and lifestyle.
Nov 14, 2013
Athletes aren’t the only ones preparing to bring home gold at the 2014 Sochi Winter Olympics. With Oct. 30 marking the 100-day countdown to the games, brands are ramping up their social efforts to capitalize on the excitement.
Oct 31, 2013
A combination of entrepreneurial spirit and timing led Mia Pearson to co-found North Strategic, a communications agency built on the belief that social needs to be integrated into everything you do.
A combination of entrepreneurial spirit and timing led Mia Pearson to co-found North Strategic, a communications agency built on the belief that social needs to be integrated into everything you do. A serial entrepreneur, Ms. Pearson left her position as regional president for Fleishman HIllard Canada, and co-founder and CEO of High Road Communications, to start a new company in an effort to set the standard in social PR.
Ms. Pearson is known as an innovator, a creative strategist, and a pioneer at fusing digital integration with traditional PR. Her focus on pushing the boundaries of conventional public relations and embracing new ideas and original thinking keeps her at the forefront of the industry. She works with clients to strategize and execute at the highest levels with some of the world's most exciting brands.
With nearly 20 years of integrated communications experience, Ms. Pearson has led some of the industry's best known launches and worked with clients such as Microsoft, LG, TELUS, Pepsico and Canadian Tire on some of their most complex issues and creative opportunities.
She sits on the advisory board for Marketing Magazine, the board of Trans Canada Trail, and she is a member of CATA's board of directors. Ms. Pearson is known for building high-performance teams, creating award-winning best-place-to-work environments, and turning around companies. She was recently named one of Canada's Top 100 Most Powerful Women in the corporate executive category.
Ms. Pearson is a regular speaker at industry events on the importance of personal branding and she is passionate about advancing the careers of women in business. A mother of two, she is an avid snowboarder and she loves spending time at her cottage on Georgian Bay.