Many brands are learning that neutrality in this new political climate creates the risk of ending up on the wrong side of history
Feb 01, 2017
If your e-mail is anything like mine, chances are this week you were inundated with Black Friday promotions, as retailers aim to get a head start on the holiday shopping season.
Nov 24, 2016
One of the knocks against Ms. Clinton is her inability to appear likeable to voters.
Nov 08, 2016
Expectations were high for Auston Matthews, and that was before the Toronto Maple Leafs rookie scored four goals in his first NHL game.
Oct 27, 2016
Saying Adele isn’t your average pop star is something of an understatement.
Oct 05, 2016
For many young people, millennial is something of a dirty word.
Sep 26, 2016
Walking around Toronto this week, the city is starting to feel a little like Hollywood North again as A-listers from the entertainment industry arrive for the Toronto International Film Festival (TIFF).
Sep 08, 2016
Like so many Canadians, I was at home last Wednesday night with my kids as I watched Andre De Grasse race to a silver medal in the men’s 200-metre sprint at the Rio Olympics.
Aug 25, 2016
“Smart as trees in Sault Ste. Marie, I can speak my mother tongue.”
Aug 18, 2016
A few days ago, I nearly bumped into a young woman on the streets of Toronto. She wasn't watching where she was going because she was fixated on her phone as she tried to capture a virtual critter visible only on the screen of her device.
Jul 27, 2016
A combination of entrepreneurial spirit and timing led Mia Pearson to co-found North Strategic, a communications agency built on the belief that social needs to be integrated into everything you do. A serial entrepreneur, Ms. Pearson left her position as regional president for Fleishman HIllard Canada, and co-founder and CEO of High Road Communications, to start a new company in an effort to set the standard in social PR.
Ms. Pearson is known as an innovator, a creative strategist, and a pioneer at fusing digital integration with traditional PR. Her focus on pushing the boundaries of conventional public relations and embracing new ideas and original thinking keeps her at the forefront of the industry. She works with clients to strategize and execute at the highest levels with some of the world's most exciting brands.
With nearly 20 years of integrated communications experience, Ms. Pearson has led some of the industry's best known launches and worked with clients such as Microsoft, LG, TELUS, Pepsico and Canadian Tire on some of their most complex issues and creative opportunities.
She sits on the advisory board for Marketing Magazine, the board of Trans Canada Trail, and she is a member of CATA's board of directors. Ms. Pearson is known for building high-performance teams, creating award-winning best-place-to-work environments, and turning around companies. She was recently named one of Canada's Top 100 Most Powerful Women in the corporate executive category.
Ms. Pearson is a regular speaker at industry events on the importance of personal branding and she is passionate about advancing the careers of women in business. A mother of two, she is an avid snowboarder and she loves spending time at her cottage on Georgian Bay.