A few days ago, I nearly bumped into a young woman on the streets of Toronto. She wasn't watching where she was going because she was fixated on her phone as she tried to capture a virtual critter visible only on the screen of her device.
Jul 27, 2016
Last week, I was up at the cottage, visiting family in my home town of Fort Frances, Ont. We were so relaxed that we barely noticed the lack of Wi-Fi at our cabin.
Jul 14, 2016
The question "What does it mean to be Canadian" is one that this country's greatest leaders, thinkers and writers have wrestled with since our inception
Jun 30, 2016
School might be out for the summer, but that doesn't mean your brand gets to play hooky.
Jun 16, 2016
One of the most frequently quoted lines from Shakespeare is that “a rose by any other name would smell as sweet.”
Jun 02, 2016
It’s starting to look like Toronto’s history will one day be separated into two distinct eras: Before Drake (BD) and After Drake (AD).
May 16, 2016
How your brand can take advantage of National Pretzel Day. (And National Pet Parent Day. And National Hug a Plumber Day.)
Did you know it was National Pet Parent Day on Sunday? Or that it’s National Hug a Plumber Day on Monday? Were you able to celebrate National Pretzel Day on Tuesday?
Apr 28, 2016
The legendary American poet Sylvia Plath said it best: "If you expect nothing from somebody you are never disappointed."
Apr 08, 2016
If you’ve got a teenager in your house, chances are they’re on Snapchat.
Mar 10, 2016
Brands need to find the balance between polish and responsiveness
Feb 25, 2016
A combination of entrepreneurial spirit and timing led Mia Pearson to co-found North Strategic, a communications agency built on the belief that social needs to be integrated into everything you do. A serial entrepreneur, Ms. Pearson left her position as regional president for Fleishman HIllard Canada, and co-founder and CEO of High Road Communications, to start a new company in an effort to set the standard in social PR.
Ms. Pearson is known as an innovator, a creative strategist, and a pioneer at fusing digital integration with traditional PR. Her focus on pushing the boundaries of conventional public relations and embracing new ideas and original thinking keeps her at the forefront of the industry. She works with clients to strategize and execute at the highest levels with some of the world's most exciting brands.
With nearly 20 years of integrated communications experience, Ms. Pearson has led some of the industry's best known launches and worked with clients such as Microsoft, LG, TELUS, Pepsico and Canadian Tire on some of their most complex issues and creative opportunities.
She sits on the advisory board for Marketing Magazine, the board of Trans Canada Trail, and she is a member of CATA's board of directors. Ms. Pearson is known for building high-performance teams, creating award-winning best-place-to-work environments, and turning around companies. She was recently named one of Canada's Top 100 Most Powerful Women in the corporate executive category.
Ms. Pearson is a regular speaker at industry events on the importance of personal branding and she is passionate about advancing the careers of women in business. A mother of two, she is an avid snowboarder and she loves spending time at her cottage on Georgian Bay.