Unexpected alliances can be mutually beneficial, extending the reach of each business, writes Mia
Dec 02, 2013
Faced with this wave of almost real-time updates – was Ford’s attendance at the Argos game really breaking news? – many have begun asking: When is enough enough? As coverage of the mayoral mishaps keeps rolling in, have the public simply become ‘Rob Bored’ ?
Nov 28, 2013
Gone are the days of booking a getaway without first consulting user reviews. In a space once dominated by experts and travel writers, consumers are increasingly turning to the web to find the experience that suits their budget and lifestyle.
Nov 14, 2013
Athletes aren’t the only ones preparing to bring home gold at the 2014 Sochi Winter Olympics. With Oct. 30 marking the 100-day countdown to the games, brands are ramping up their social efforts to capitalize on the excitement.
Oct 31, 2013
Instead of choosing a more obvious partner, such as a celebrity race-car driver, Chrysler went in an unexpected direction
Oct 17, 2013
Starbucks is a great of example of a major brand embracing the fall. The annual release of its Pumpkin Spice Latte (PSL) is eagerly anticipated by customers and has become the unofficial mark to the start of the season.
Oct 03, 2013
There’s an ongoing debate in the marketing community on the value of traditional mediums. Some argue that TV and radio are dead, but it’s not so black and white. It’s the integration between established and emerging platforms that’s starting to create opportunities never before possible.
Sep 19, 2013
One way companies are building their brand experience is by encouraging their communities to contribute user generated content
Sep 05, 2013
With back-to-school just around the corner, smart brands are incorporating new social elements into their marketing strategy and looking for ways to truly connect and garner engagement from the influential youth market.
Aug 22, 2013
Social media and breaking news can no longer be separated. Because of this, spokespeople and brands are beginning to see the opportunity and value in responding to crises with humanity and sensitivity
Aug 08, 2013
A combination of entrepreneurial spirit and timing led Mia Pearson to co-found North Strategic, a communications agency built on the belief that social needs to be integrated into everything you do.
A combination of entrepreneurial spirit and timing led Mia Pearson to co-found North Strategic, a communications agency built on the belief that social needs to be integrated into everything you do. A serial entrepreneur, Ms. Pearson left her position as regional president for Fleishman HIllard Canada, and co-founder and CEO of High Road Communications, to start a new company in an effort to set the standard in social PR.
Ms. Pearson is known as an innovator, a creative strategist, and a pioneer at fusing digital integration with traditional PR. Her focus on pushing the boundaries of conventional public relations and embracing new ideas and original thinking keeps her at the forefront of the industry. She works with clients to strategize and execute at the highest levels with some of the world's most exciting brands.
With nearly 20 years of integrated communications experience, Ms. Pearson has led some of the industry's best known launches and worked with clients such as Microsoft, LG, TELUS, Pepsico and Canadian Tire on some of their most complex issues and creative opportunities.
She sits on the advisory board for Marketing Magazine, the board of Trans Canada Trail, and she is a member of CATA's board of directors. Ms. Pearson is known for building high-performance teams, creating award-winning best-place-to-work environments, and turning around companies. She was recently named one of Canada's Top 100 Most Powerful Women in the corporate executive category.
Ms. Pearson is a regular speaker at industry events on the importance of personal branding and she is passionate about advancing the careers of women in business. A mother of two, she is an avid snowboarder and she loves spending time at her cottage on Georgian Bay.