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Your Business columnist Mia Pearson.
Your Business columnist Mia Pearson.

Mia Pearson

Social and Earned Media Columnist

Latest Stories

The new BFF: brand friends forever

‘Service social’ is a concept increasingly used by companies to engage in personalized interactions that often extend beyond a traditional comfort zone

Jul 24, 2014

Pride festivities mark a 'coming out' opportunity for brands

This year’s Pride festivities mark a “coming out” opportunity for companies to join the celebration of sexual diversity and stimulate a dialogue that reinforces their core values. This global event contrasts sharply with the 2014 Sochi Winter Olympics, where many brands shared concerns that any mention of sexual diversity could have negative consequences for Canadian athletes.

Jun 26, 2014

See all Mia Pearson's Stories



A combination of entrepreneurial spirit and timing led Mia Pearson to co-found North Strategic, a communications agency built on the belief that social needs to be integrated into everything you do. A serial entrepreneur, Ms. Pearson left her position as regional president for Fleishman HIllard Canada, and co-founder and CEO of High Road Communications, to start a new company in an effort to set the standard in social PR.

Ms. Pearson is known as an innovator, a creative strategist, and a pioneer at fusing digital integration with traditional PR. Her focus on pushing the boundaries of conventional public relations and embracing new ideas and original thinking keeps her at the forefront of the industry. She works with clients to strategize and execute at the highest levels with some of the world's most exciting brands.

With nearly 20 years of integrated communications experience, Ms. Pearson has led some of the industry's best known launches and worked with clients such as Microsoft, LG, TELUS, Pepsico and Canadian Tire on some of their most complex issues and creative opportunities.

She sits on the advisory board for Marketing Magazine, the board of Trans Canada Trail, and she is a member of CATA's board of directors. Ms. Pearson is known for building high-performance teams, creating award-winning best-place-to-work environments, and turning around companies. She was recently named one of Canada's Top 100 Most Powerful Women in the corporate executive category.

Ms. Pearson is a regular speaker at industry events on the importance of personal branding and she is passionate about advancing the careers of women in business. A mother of two, she is an avid snowboarder and she loves spending time at her cottage on Georgian Bay.

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