‘Service social’ is a concept increasingly used by companies to engage in personalized interactions that often extend beyond a traditional comfort zone
Jul 24, 2014
With a little creative planning, summertime can yield fresh opportunities to engage customers and employees alike
Jul 10, 2014
This year’s Pride festivities mark a “coming out” opportunity for companies to join the celebration of sexual diversity and stimulate a dialogue that reinforces their core values. This global event contrasts sharply with the 2014 Sochi Winter Olympics, where many brands shared concerns that any mention of sexual diversity could have negative consequences for Canadian athletes.
Jun 26, 2014
The two Jimmys, Fallon and Kimmel, are responsive, consistent and fun online, and it’s paying off with increasingly bigger audiences
Jun 12, 2014
But some brands are missing the boat: Many of the usual suspects on the list of top 20 brands, including PepsiCo Inc.and McDonald’s Corp., are no where to be found on Instagram
May 29, 2014
Here are some takeaways from the success of #WeTheNorth, which lit up Twitter and other social platforms throughout the playoffs
May 15, 2014
A good PR stunt can make its point and reach a wide audience quickly before disappearing. But a great PR stunt will be noteworthy and can position a brand as timeless
May 01, 2014
Strategically created conversations always increase brand awareness. The key is having a strategy
Apr 17, 2014
Here are four steps you need to take in order to define your purpose and develop a plan for creating, distributing, and measuring a video for your busin
Apr 03, 2014
Social media makes sense for hot, edgy and risk-averse lifestyle brands with loyal followers, but what about more traditional B2B or utilitarian brands?
Mar 20, 2014
A combination of entrepreneurial spirit and timing led Mia Pearson to co-found North Strategic, a communications agency built on the belief that social needs to be integrated into everything you do. A serial entrepreneur, Ms. Pearson left her position as regional president for Fleishman HIllard Canada, and co-founder and CEO of High Road Communications, to start a new company in an effort to set the standard in social PR.
Ms. Pearson is known as an innovator, a creative strategist, and a pioneer at fusing digital integration with traditional PR. Her focus on pushing the boundaries of conventional public relations and embracing new ideas and original thinking keeps her at the forefront of the industry. She works with clients to strategize and execute at the highest levels with some of the world's most exciting brands.
With nearly 20 years of integrated communications experience, Ms. Pearson has led some of the industry's best known launches and worked with clients such as Microsoft, LG, TELUS, Pepsico and Canadian Tire on some of their most complex issues and creative opportunities.
She sits on the advisory board for Marketing Magazine, the board of Trans Canada Trail, and she is a member of CATA's board of directors. Ms. Pearson is known for building high-performance teams, creating award-winning best-place-to-work environments, and turning around companies. She was recently named one of Canada's Top 100 Most Powerful Women in the corporate executive category.
Ms. Pearson is a regular speaker at industry events on the importance of personal branding and she is passionate about advancing the careers of women in business. A mother of two, she is an avid snowboarder and she loves spending time at her cottage on Georgian Bay.