The hack has resulted in a series of public relations embarrassments for Sony as the hackers have posted everything from e-mails of senior executives disparaging Hollywood actors and President Obama, to production road maps, draft scripts and employee medical records
Dec 25, 2014
In marketing, it’s the end goal that ultimately matters. If you’re taking another brand’s big win and making that your starting point, you’re starting in the wrong place
Dec 11, 2014
In business, as in life, teamwork can be a powerful thing. But sometimes in our drive to think creatively about our own industries we forget that some of the most fruitful partnerships can be struck with companies from different industries.
Nov 27, 2014
It's time for corporate Canada to start taking these issues of gender inequality more seriously, and one way to do so is to ensure that women have the same opportunities as their male counterparts to assume leadership positions.
Nov 13, 2014
At this point, most people have accepted that we are able to access social networks like Facebook, Twitter and Pinterest free of charge because some of the information we provide these services will be used to help advertisers market to us. Collectively we seem to have bought into the reality of the digital age: If you’re not paying for a product you’re using, you are the product
Oct 30, 2014
As a small business owner, how do you know which conferences are worth attending, and which ones you can read about online after the fact?
Oct 16, 2014
Meaningful marketing to the individual is more important than ever if brands are to successfully reach their target audiences and create authentic connections with their customers
Oct 02, 2014
Balancing plans with unexpected opportunities is a challenge for organizations large and small. Here are a couple things to help make the process work for you
Sep 18, 2014
As the Toronto International Film Festival kicks off Thursday, it’s a chance for some smaller players to debut or increase brand awareness
Sep 04, 2014
Marketers need to start by understanding the quantitative data, but quickly move into a qualitative understanding of this audience: How do millennials consume information? Where are they consuming it? Figure that out – then commit to these insights in order to shape your brand in a digestible way.
Aug 21, 2014
A combination of entrepreneurial spirit and timing led Mia Pearson to co-found North Strategic, a communications agency built on the belief that social needs to be integrated into everything you do. A serial entrepreneur, Ms. Pearson left her position as regional president for Fleishman HIllard Canada, and co-founder and CEO of High Road Communications, to start a new company in an effort to set the standard in social PR.
Ms. Pearson is known as an innovator, a creative strategist, and a pioneer at fusing digital integration with traditional PR. Her focus on pushing the boundaries of conventional public relations and embracing new ideas and original thinking keeps her at the forefront of the industry. She works with clients to strategize and execute at the highest levels with some of the world's most exciting brands.
With nearly 20 years of integrated communications experience, Ms. Pearson has led some of the industry's best known launches and worked with clients such as Microsoft, LG, TELUS, Pepsico and Canadian Tire on some of their most complex issues and creative opportunities.
She sits on the advisory board for Marketing Magazine, the board of Trans Canada Trail, and she is a member of CATA's board of directors. Ms. Pearson is known for building high-performance teams, creating award-winning best-place-to-work environments, and turning around companies. She was recently named one of Canada's Top 100 Most Powerful Women in the corporate executive category.
Ms. Pearson is a regular speaker at industry events on the importance of personal branding and she is passionate about advancing the careers of women in business. A mother of two, she is an avid snowboarder and she loves spending time at her cottage on Georgian Bay.