NEW YORK, April 4, 2024 /CNW/ - United Airlines has cemented its position as one of the most entertaining brands on social media by transforming its approach from corporate to creator.
Recent findings from Dash Hudson, a leading social media management platform, revealed that the airline boasts an average Entertainment Score of 8.4 out of 10 — 73% above the industry standard. The Entertainment Score is a proprietary Dash Hudson metric, which reflects how effectively content captures and retains audience attention on short-form video platforms such as Instagram Reels and TikTok.
United Airlines Soars to New Heights on Social Media By Embracing a Creator Mindset
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