Rising hemp production is putting pressure on processing. Sugarmade Inc. (OTCQB:SGMD) (SGMD Profile), a provider of cultivation equipment, is adding processors to its catalog of products, focusing on next-generation machinery. Canopy Growth Corporation (NYSE:CGC) (TSX:WEED) will be among the companies with a rising demand for processing, as it increases both its cultivation capacity and its product lines. Demand is rising in part thanks to CBD's public profile, with deals such as the partnership between Aurora Cannabis Inc. (NYSE:ACB) (TSX:ACB) and UFC shining a spotlight on the plant and its potential. New uses for CBD are also increasing demand for the plant, with R&D led by companies such as Cronos Group Inc. (NASDAQ:CRON) (TSX:CRON) and Aphria (NYSE:APHA) (TSX:APHA).

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CBD just got another major shot in the arm. Just days ago, Kroger announced it would sell CBD products in nearly 1,000 stores. While it won't sell CBD-infused groceries yet, it will carry CBD topical products, including creams, balms and oils in 945 stores across 17 states. The company joins a growing list of other retailers that are just now jumping on the bandwagon. Simon Property Group partnered with Green Growth Brands. CVS will now carry CBD products across the U.S. The Vitamin Shoppe announced it will sell CBD products. Abercrombie & Fitch just partnered with Green Growth Brands to sell CBD body care products. In addition, analysts at Jefferies estimate the CBD beauty market will reach $25 billion over the next 10 years. That's opening a wide range of opportunity for companies including The Yield Growth Corp. (CSE:BOSS) (OTCQB:BOSQF), CV Sciences Inc. (OTCQB:CVSI), Aurora Cannabis Inc. (NYSE:ACB) (TSX:ACB), CannTrust Holdings Inc. (NYSE:CTST)(TSX:TRST), and Canopy Rivers Inc. (TSX-V:RIV)(OTCPK:CNPOF).