Getty Images/iStockphoto
Tinder is looking for a sugar daddy, and it's found one in users over the age of 30.
The popular dating app unveiled the pricing model for its new premium version, Tinder Plus, on Monday.
Users in the U.S. who are 18 to 29 will be charged $9.99 a month to subscribe to the service. Men and women 30 and older will be charged twice as much.
In the U.K., higher prices will apply to people 28 and over, which has to hurt.
The new service allows users to swipe left when they mistakenly swipe right (meaning you don't have to live with accidentally showing interest in someone) and allows you to connect with people in different locations, among other highlights.
"Lots of products offer differentiated price tiers by age, like Spotify does for students, for example," a Tinder spokesperson said in a statement. "Tinder is no different; during our testing we've learned, not surprisingly, that younger users are just as excited about Tinder Plus, but are more budget constrained, and need a lower price to pull the trigger."
Bloomberg pointed out that "singling out customers of Internet services based on their birth date is unusual."
Others were less diplomatic.
Calling it an "old-people tax," New York Magazine said the pricing model sends "the clear message [to people 30 and over] that perhaps they should consider Match.com, like all other single olds."
Paul Kedrosky, who writes the Infectious Greed blog, told the BBC that the pricing model suggests Tinder is trying to price older users out of using the service, not simply differentiating users based on their ability to pay.
"It seems more likely it's a way to get the [younger] demographic that Tinder wants on the service, and using price as a way to create a barrier to others," he said. "I just think it's, for want of a better word, sleazy."
As if being single on Tinder didn't already make you feel old enough.
Dave McGinn