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Rogers' splashy NHL deal is barely a ripple in sector Add to ...

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Rogers Communications Inc. has deservedly grabbed headlines with its bold, splashy move to acquire the exclusive national Canadian rights to NHL games across all broadcast and digital platforms. The numbers are eye-popping – $5.2-billion for the next 12 years – and the deal represents a huge market coup over arch-rival BCE and its flagship sports cable channel, TSN.

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